Performance Marketing Executive

Responsibilities:

• You own paid acquisition. Meta and Google are the channels. Qualified admissions leads are the metric.
• Build and optimize campaigns in Meta and Google against cost per qualified lead.
• Test and analyze copy and video scripts in English, Hinglish, and founder-voice variants.
• Work the funnel we've mapped. Top: "I don't fit the academic path. " Middle: The parent is worried about structure and safety. Bottom: "This feels irreversible. " Different fear, different creativity.
• Find the insights we're missing. Parents give us 1.75x more clicks per rupee than student targeting.
• Own all tracking and data. GA4, Tag Manager, pixels, conversion events, and UTMs. Close the loop from click to CRM to enrolled student.

Your First 90 Days:

• Tracking rebuilt end-to-end, so leads trace back to the campaign and creative that made them.
• Twenty-plus creative variants shipped, and the losers killed with the reasoning written down.
• One honest number we don't currently have: what a qualified lead actually costs, per track.
• One audience or channel we're wrong about, named.

Requirements:

• One to two years running paid campaigns on Meta and Google, building and optimizing yourself, not briefing an agency.
• You can open GA4, work out why a number moved, and say what to do about it.
• You already use AI tools daily, and you can show us how, live.
• You can work from Pune.

Nice to Have:

• Tag manager and conversion tracking: you set up yourself and a dashboard you built and kept alive.
• SQL, Apps Script, or serious spreadsheet and no-code skills.
• A Google Ads or Meta Blueprint certification, or Hinglish or Marathi copywriting.
• Experience with a long, high-ticket purchase. Education, real estate, healthcare, and B2B.