Performance Marketing Executive

Performance Marketing & Campaign Management

• Manage and oversee Meta advertising campaigns across assigned client accounts.
• Develop campaign strategies aligned with client objectives, target audiences, and business goals.
• Monitor campaign performance and analyse key metrics including CTR, CPC, CPL, conversion rates, CPA, ROAS, and overall campaign efficiency.
• Identify performance trends, gaps, and opportunities and recommend appropriate optimisation strategies.
• Collaborate with the performance marketing team responsible for backend campaign management to ensure effective campaign execution and optimisation.
• Manage campaign timelines, requirements, and deliverables to ensure timely execution.
• Identify opportunities for testing and experimentation across audiences, creatives, messaging, and campaign structures.

Creative Strategy & Cross-Functional Coordination

• Work closely with teams to define performance marketing requirements for each brand.
• Develop clear briefs outlining requirements for ad creatives, messaging, formats, hooks, and creative variations.
• Provide performance-led feedback to creative teams based on campaign data and audience response.
• Coordinate the development and delivery of creative assets required for ongoing campaigns.
• Collaborate with internal teams to develop and test creative concepts that support campaign objectives and performance goals.
• Ensure alignment between social media strategy, creative output, and performance marketing objectives.

Research, Insights & Strategic Planning

• Conduct research on target audiences, competitors, industry trends, consumer behaviour, and advertising activity.
• Analyse market and campaign insights to identify opportunities for client growth.
• Develop recommendations for campaign strategies, audience targeting, creative direction, messaging, and testing opportunities.
• Evaluate brand-specific requirements and identify relevant digital advertising opportunities.
• Stay informed about developments in Meta advertising, digital marketing trends, consumer behaviour, and emerging advertising formats.
• Translate research and performance insights into actionable recommendations for clients and internal teams.

Client Communication & Account Coordination

• Participate in client meetings and discussions related to performance marketing.
• Communicate campaign performance, insights, recommendations, and requirements clearly to clients.
• Present performance data in a structured and accessible manner, linking campaign results to business objectives.
• Proactively communicate campaign requirements, challenges, and opportunities to relevant stakeholders.
• Coordinate effectively between clients, performance marketing, social media, creative, copy, and production teams.
• Ensure timely follow-up and closure of campaign-related requirements and deliverables.

REQUIRED SKILLS

• 1-2 years of experience in digital marketing, preferably in a creative or marketing agency.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and paid advertising campaigns.
• Proficiency in SEO, content marketing, email marketing.
• Hands-on experience with Google Analytics, Facebook Business Manager, and similar tools.
• Excellent written and verbal communication skills for social media and email marketing.
• Ability to multitask and manage multiple campaigns in a fast-paced environment.
• Analytical mindset with a problem-solving approach and a keen eye for detail.

BENEFITS

• Be a part of a young, collaborative, and innovative team
• Meaningful and rewarding work that is performed with integrity
• A culture of learning in collaboration with great young colleagues and leaders
• A unique career journey shaped by your talent and curiosity