Performance Marketer

Job Description: Performance Marketer (Paid Social & ABM) — Enrich Labs

Location: Gurgaon (Onsite)

About the role

Enrich Labs is a Venture studio which has few products like InboxKit which is a email infrastructure provider. We are hiring a Performance Marketer to own paid acquisition end to end: Meta Ads for demand, plus account-based ad campaigns on Meta, X and LinkedIn aimed at our highest-value accounts (cold email agencies, AI-SDR companies and other high-volume senders). You will own spend, creative testing, tracking and results, measured in signups, booked calls and revenue, not clicks.

Roles and responsibilities

Meta Ads (end to end)

• Build and own the Meta Ads strategy for each product: audiences, funnel stages, offers and budget split.
• Design and run a structured A/B testing roadmap across audiences, hooks, creatives, formats and landing pages.
• Launch, manage and optimize campaigns daily: bids, budgets, placements, frequency and creative fatigue.
• Scale winners and kill losers fast, using clear rules tied to cost per signup and cost per paid customer.
• Run retargeting for website visitors, unpaid signups and engaged audiences.

ABM campaigns (Meta, X, LinkedIn)

• Turn our target account lists (Tier 1 agencies, AI-SDRs, platforms and Dream 100) into matched audiences on Meta, X and LinkedIn.
• Run account-level ad programs that warm up accounts before and alongside outbound, in sync with the cold email and sales teams.
• Use X and LinkedIn targeting such as competitor followers, influencer audiences, job titles and company lists.
• Support product launches and PR campaigns with paid amplification on X and LinkedIn.
• Track account engagement and hand warm accounts to sales.

Creative

• Write ad copy and briefs for static, video and UGC-style ads, tailored per persona and pain point.
• Produce fast creative iterations with AI tools and the in-house editor, and keep a running library of what works.
• Feed winning angles back to the outbound, content and landing page teams.

Tracking, landing pages and reporting

• Own pixel, Conversions API, UTM and event setup with engineering, so every signup and booked call is attributed.
• Work with the web team on landing page tests and conversion rate improvements.
• Report weekly on spend, CTR, CPC, cost per signup, cost per paid customer, meetings booked, revenue and ROAS by channel and campaign.
• Keep a shared log of tests, results and learnings, and propose next week's plan.

Ownership

• Manage the paid budget against agreed targets and flag waste early.
• Work closely with the founders, GTM, sales and social teams; manage any external ad specialists or agencies.
• Track competitor ad activity and bring new channel and format ideas.

Good to have

Experience in B2B or SaaS is a plus.

Please share your CV and portfolio at:

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