Performance Marketer

Job Title: Performance Marketer

Experience: 3- 7 Years

Location: Mavelikara (MVK) & Thiruvalla (TVLA)

Employment Type: Full-Time, Permanent

Job Summary

We are looking for a results-driven Performance Marketer with 3 years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have strong expertise in paid advertising, lead generation, campaign analytics, and conversion optimization to drive business growth and achieve marketing objectives.

Roles and Responsibilities

1. Paid Advertising Campaigns

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
- Manage campaign budgets to maximize ROI and achieve lead generation targets.
- Conduct A/B testing for ad creatives, audience segments, landing pages, and campaign strategies.

2. Lead Generation & Conversion

- Develop effective performance marketing strategies to generate high-quality leads.
- Monitor lead quality, conversion rates, cost per lead (CPL), and cost per acquisition (CPA).
- Collaborate with the sales team to improve lead conversion and campaign effectiveness.

3. Campaign Analysis & Reporting

- Track and analyze campaign performance using Google Analytics 4, Google Ads reports, Meta Ads Manager, and other analytics tools.
- Prepare daily, weekly, and monthly performance reports.
- Identify performance gaps and implement data-driven improvements.

4. Audience Targeting & Retargeting

- Conduct audience research and competitor analysis.
- Develop retargeting campaigns to engage potential customers and improve conversions.
- Optimize audience targeting based on user behavior, demographics, and campaign results.

5. Creative & Landing Page Optimization

- Coordinate with graphic designers, content writers, and video editors to develop high-performing ad creatives.
- Optimize landing pages, ad copy, and calls to action to improve campaign performance.
- Ensure consistency between advertisements and the customer journey.

6. Budget Management & ROI Optimization

- Allocate advertising budgets effectively across platforms and campaigns.
- Monitor advertising expenditure and ensure efficient budget utilization.
- Continuously optimize campaigns to improve ROAS and overall marketing ROI.

7. Strategy & Collaboration

- Work closely with the marketing and sales teams to achieve business targets.
- Stay updated on digital advertising trends, platform updates, and industry best practices.
- Recommend new campaign strategies and growth opportunities based on performance data.

Required Skills and Qualifications

- Minimum 3 years of experience in performance marketing or digital advertising.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of lead generation, conversion tracking, remarketing, and audience segmentation.
- Knowledge of Google Analytics 4, Google Tag Manager, and tracking pixels.
- Experience with campaign budgeting, A/B testing, and ROI optimization.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet performance targets.
- Experience in the education or training industry will be an added advantage.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Lead-to-enrollment or lead-to-sale conversion rate.
- Return on ad spend (ROAS) and marketing ROI.
- Campaign performance and budget utilization.
- Achievement of monthly lead generation targets.

Preferred Candidate: A proactive and analytical professional who can independently manage paid campaigns, optimize marketing performance, and contribute to business growth across the Mavelikara and Thiruvalla locations.