JAIPUR · FULLTIME
Performance Marketer
The Cogent
Jaipur · onsite · Posted 8d ago
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Section · 01
About this role
Job Title: Performance Marketer (Ed-Tech, Lead Generation]
Jaipur, Rajasthan
Experience: 2 - 3 Years (Preferred in Meta and Google Ads, budget optimization, & Lead generation)
Employment Type: Full-Time
Salary: 3 - 5 LPA
Job Overview:
We're seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience creating and executing performance-driven strategies for both lead-generation and e-commerce clients.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns for lead generation for Ed Tech across Google Ads, Meta Ads, and other relevant platforms.
- Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.
- Craft compelling ad copy, creatives, and landing pages to maximize conversions.
- Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign performance and user behaviour.
- Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.
- Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.
- Collaborate with the design team to create engaging visuals for ads.
- Provide regular performance reports with insights and recommendations.
- Stay updated with industry trends and best practices to continuously improve campaign results.
Requirements:
- Proven experience in managing performance marketing campaigns for lead generation clients.
- Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
- Experience using AI tools (such as ChatGPT, Gemini, Claude, or similar) for campaign planning, ad copy generation, audience research, data analysis, and workflow automation.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Pixel.
- Familiarity with conversion tracking, UTM parameters, and attribution modeling.
- Ability to interpret data and translate insights into actionable strategies.
- Excellent communication and collaboration skills.
- Experience with tools like Excel/Google Sheets for data analysis.
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Section · 02