Performance marketer

Company Description WePix Digital Media LLP is a ready-to-go digital marketing agency focused on helping clients achieve measurable results in their online initiatives. The team is made up of committed digital professionals who collaborate to design and execute effective marketing strategies. WePix works closely with clients to understand their goals and deliver tailored performance-driven campaigns. The company values creativity, data-driven decision-making, and continuous learning in the fast-evolving digital landscape.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing digital campaigns across channels such as search, social, and display to drive leads, sales, and brand visibility. Day-to-day tasks include managing ad accounts, setting up tracking and analytics, monitoring campaign performance, and adjusting targeting, creatives, and budgets to improve ROI. The role also includes preparing performance reports, identifying insights, and collaborating with design and content teams to develop high-impact marketing assets. This is a full-time, on-site role based in Tiruppur, requiring close coordination with the internal team and active participation in strategy discussions.

Qualifications

• Strong skills in performance marketing, including campaign setup, optimization, and ROI-focused strategy across key digital channels.
• Experience with analytics and tracking tools (e.g., Google Analytics, ad platform dashboards) to interpret data and make informed decisions.
• Ability to collaborate with creative and content teams to develop effective ads, landing pages, and user journeys.
• Solid understanding of digital marketing fundamentals, audience segmentation, and conversion rate optimization.
• Excellent analytical, problem-solving, and communication skills, with attention to detail and accuracy.
• Comfort working in an on-site, fast-paced environment in Tiruppur, with a proactive and learning-oriented mindset.
• Relevant bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
• Previous agency or performance marketing experience is an advantage.