Performance Marketer

About the company

Please apply using this Google Form link : [https://forms.gle/6Xy74i2sGDsBYsWU7]

BDTC is a private limited company in existence for the last 13 years. It's led by the founder, Avinash Anand Singh, who is an internationally acclaimed peak performance coach and has been instrumental in transforming more then 20,000 + people in 9 + countries. He is a TEDx speaker, UN Rex fellow, and is working with a mission of bridging science and spirituality to unleash human greatness. He is also a coach to many top CXOs of multinational companies, entrepreneurs running 10–100 million-dollar ventures, doctors, scientists, etc.

For the last 13 + years, we have conducted more than 500+ sessions and have a stellar list of participants from top companies like Morgan Stanley, Facebook, Google, Citi Bank, TCS, Microsoft, GE, etc. Currently, our participants travel from 9+ countries to join our workshops.

Under BDTC, we are also building a D2C brand called as Divine Heals, which is involved in selling crystals and authentically sourced Rudraksha.

Our Goal

Our vision is to impact 1 billion people worldwide through our programs and create a powerful system for human transformation. In the next 3 years, we aim to build an INR 100-200 crore venture.

Operation:

Currently, we operate from Pune, Vimannagar, with 15+ driven people in different functions. We have two offices, and it's a full-time work culture.

What will you do

As a Performance Marketer

We run paid acquisition across two brands - a high-ticket transformation coaching company and a D2C spiritual products brand. Combined across Meta and Google, India and International platforms. We are looking for someone who can own this end-to-end not execute someone else's strategy, but build and optimize one themselves. Our monthly ad budget goes from 30-70 lakhs.

What you will own:

> Scale Meta and Google campaign strategy, execution, and optimisation across both brands

> CPL reduction — current qualified CPL is 1,800; target is 1,200

> Landing page performance, A/B testing, and conversion rate optimisation

> Weekly performance reporting — numbers, not narrative

> Creative briefing for the content team based on what the data says is working

> Ad scripting, editing inputs, LP developments, etc.

What we are looking for:

> 3–5 years running paid campaigns on Meta and Google independently

> Love short-form content and understand what makes people stop scrolling

> Demonstrable CPL or ROAS improvement with specific numbers — not managed campaigns

> Comfortable with high ad spends and the accountability that comes with it

> Experience in ed-tech, coaching, D2C, or high-ticket sales is a strong advantage

> Love challenges and have high energy

> Enjoy working in a fast-moving startup where speed is the key

Please apply only if you are really passionate about performance marketing and creative strategy.

This is not a remote role; it's an office-based full-time role.

Please apply through this link.

https://forms.gle/6Xy74i2sGDsBYsWU7