Performance Marketer(E-Commerce)

About

Kidology is an Indian educational toy brand by Happy Cheeks Pvt. Ltd., focused on screen-free, STEM and learning-based toys for children aged 0–5 years. We create sensory, Montessori-inspired, and educational products that make early learning fun, safe, and engaging through play.

Job Summary

We are looking for a highly analytical and results-driven Performance Marketer to manage and scale paid advertising campaigns across:Google Ads, Meta Ads Manager (Facebook & Instagram)

The ideal candidate should have hands-on experience in running high-performing e-commerce campaigns, optimizing customer acquisition costs, and driving strong ROAS. You will work closely with the creative, content, and e-commerce teams to scale online revenue and improve campaign performance.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google, and Meta,
• Manage campaign budgets and allocate spend based on performance.
• Monitor and improve key metrics such as ROAS, CAC, CPA, CTR, and Conversion Rate.
• Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
• Set up and manage conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel,
• Build retargeting and look alike audience strategies.
• Collaborate with designers to create high-converting ad creatives.
• Analyze campaign performance and share weekly reports with actionable insights.
• Stay updated on platform trends, algorithm changes, and best practices.

Required Skills

• 3+ years of hands-on experience in performance marketing for e-commerce or D2C brands.
• Strong expertise in Google Ads, and Meta Ads,
• Solid understanding of attribution, tracking, and funnel analysis.
• Experience scaling campaigns while maintaining profitability.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Excel and Looker Studio.

Preferred Qualifications

• Experience working with D2C brand,and Toys brand
• Google Ads and Meta certifications.
• Familiarity with Shopify and conversion rate optimization.

Why Join Kidology

• Opportunity to work with a fast-growing brand.
• High ownership and direct impact on revenue growth.
• Collaborative and performance-driven work culture.
• Strong learning and career advancement opportunities.

Interested candidates can share their resumes at: [HIDDEN TEXT]