Performance Marketeer for Education

We are hiring: Performance Marketer

The Chalk Story | HSR Layout, Bengaluru | Full-time, on-site | Immediate joiners

The Chalk Story is a brand and admissions consultancy for the education sector. We are looking for a senior performance marketer to own paid lead generation for our clients.

The role

- Run 5 to 7 client ad accounts and manage about 10 crore in ad funds

- Set a target cost per lead and a lead plan with each client, and deliver against both

- Work with counselling teams and the CRM to track which leads actually fit

What you bring

- 10 years in performance marketing; education sector experience preferred

- Campaign strategy, audience targeting and budget pacing across multiple accounts

- Conversion tracking, funnel analysis and A/B testing

Tools

Meta Ads Manager, Google Ads, LinkedIn Ads, GA4, Google Tag Manager, Meta Pixel and Conversions API, LeadSquared / Meritto / ExtraaEdge, Looker Studio

How you will be measured (reviewed weekly)

- Lead volume: at least 90% of planned leads on every account

- Cost: cost per lead at or below target on at least 80% of accounts

- Lead quality: at least 30% of leads match all three of Product, Place and Price

To apply

Email your CV to [HIDDEN TEXT], cc [HIDDEN TEXT]

WhatsApp: [phone removed] or [phone removed]

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