Paid Media Expert

Company Description

#ARM Worldwide is a digital advertising and marketing communications enterprise founded in 2013, specializing in integrated strategies across earned, paid, and owned media. The company combines creativity, technology, and analytics to deliver comprehensive digital transformation solutions for clients. A team of strategy experts and creative professionals leads KPI-driven, innovative campaigns that create impactful and trending conversations for partner brands. #ARM Worldwide maintains key partnerships with leading platforms such as Google, Leadsquared, and Microsoft Advertising. With a team of 220+ professionals across Gurugram, and Mumbai, the company operates as a global thinker and delivery leader.

Role Description

This full-time, on-site Paid Media Expert role is based in Gurugram. The individual in this role will support the planning, execution, and optimization of paid media campaigns across platforms such as Google Ads, social media, and other digital channels. Day-to-day responsibilities include assisting with media planning, audience targeting, budget allocation, and campaign trafficking; monitoring performance metrics; and preparing regular reports with insights and recommendations. The role also involves conducting market and competitor research, collaborating with account managers and creative teams to align messaging with campaign objectives, and ensuring campaigns meet defined KPIs. The Junior Paid Media Expert is expected to stay updated on new media trends, platform features, and best practices to enhance campaign effectiveness.

Qualifications

• Candidates should possess skills in Media Buying and Planning to support effective paid campaign strategy and execution.
• Candidates should possess strong Communication skills to collaborate with internal teams and present campaign insights clearly.
• 2-5 years of experience with Google, Meta, and Linkedin Ads
• Candidates should possess familiarity with New Media platforms and digital ecosystems to manage campaigns across diverse channels.
• Candidates should possess Research skills to analyze markets, audiences, competitors, and campaign performance data.
• Basic understanding of paid media tools (e.g., Google Ads, Meta Ads Manager) and analytics platforms (e.g., Google Analytics) is beneficial.
• Ability to work with spreadsheets and reporting dashboards, with attention to detail and data accuracy.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field is preferred.
• Strong analytical thinking, eagerness to learn, and ability to work in a fast-paced, collaborative environment.