Paid Advertisement Manager

Kanpeki is a new-generation beauty and skincare brand being built from India for global markets.

Inspired by Japanese principles of Kaizen (continuous improvement) and Kodowari (attention to detail), we are creating a premium beauty brand designed for today's global consumer.

Kanpeki is being built across D2C, marketplaces, salons, distributors and specialty retail, with international expansion as a core part of our growth strategy.

We are looking for a Paid Ads Manager who can build our performance marketing engine from the ground up.

You will own Kanpeki's paid acquisition across platforms including Meta, Google and other relevant digital channels.

The goal isn't simply to spend an advertising budget.

Your job is to build a repeatable, scalable acquisition engine — understanding the customer, developing the right audiences and creatives, testing aggressively, analysing performance and continuously improving CAC and ROAS.

• Build and manage paid media strategy across Meta, Google and relevant platforms
• Plan, launch and optimise acquisition campaigns
• Own campaign structures, audiences, budgets, bidding and optimisation
• Develop testing frameworks for creatives, audiences, offers and landing pages
• Work closely with the Creative Director to translate creative concepts into performance campaigns
• Analyse CAC, ROAS, CTR, CPC, CPM, CVR, AOV and LTV
• Identify winning audiences, creatives and campaign structures
• Manage retargeting and customer reactivation campaigns
• Develop performance marketing strategies for different markets
• Support marketplace advertising where required
• Build regular performance reports and identify actionable insights
• Manage budgets responsibly and scale campaigns based on performance
• Continuously test new platforms, formats and acquisition opportunities
• Help establish the tracking, attribution and reporting infrastructure required for scale

• 2–4 years of hands-on paid performance marketing experience
• Strong experience with Meta Ads
• Experience with Google Ads
• Strong understanding of performance marketing metrics and attribution
• Experience managing meaningful advertising budgets
• Strong analytical and problem-solving skills
• Ability to interpret data and make decisions quickly
• Experience with D2C/e-commerce is strongly preferred
• Beauty, skincare, cosmetics, FMCG or lifestyle experience is preferred, but not mandatory

• You are obsessed with finding what works
• You enjoy testing rather than relying on assumptions
• You can move between creative thinking and numbers comfortably
• You take ownership of results
• You are comfortable building systems from scratch
• You want to work closely with founders and influence business decisions
• You understand that great performance marketing starts with great creative