Packaging Designer

Packaging Designer

Company: Puresta Lifestyle Pvt. Ltd.

Brands: SkinQ & SkinQ Rx

Location: Gurgaon, Sector 58 | Work From Office

Experience: 2–3 Years

About Puresta

Puresta Lifestyle Pvt. Ltd. is building a portfolio of derma-led lifestyle brands with a focus on effective, science-backed products and strong consumer experiences.

Our portfolio includes SkinQ, a dermatologist-formulated skincare brand, and SkinQ Rx, our prescription-focused brand. We are looking for a Packaging Designer who can take ownership of packaging design and artwork execution across both brands.

Role Overview

As a Packaging Designer, you will be responsible for developing packaging concepts, artworks, print-ready files, product visuals, and related design assets across multiple SKUs and formats. The role requires a strong understanding of packaging design, technical artwork, print production, and visual communication.

Key Responsibilities

1. Packaging Design & Artwork

• Develop packaging designs and artworks for multiple SKUs, variants, pack sizes, and product formats across SkinQ and SkinQ Rx.
• Adapt master designs across the portfolio while maintaining brand consistency and visual guidelines.
• Create clear and visually effective layouts for product information, claims, ingredients, directions, and mandatory content.
• Develop new packaging concepts and design directions for product launches and portfolio extensions.
• Ensure packaging designs are visually appealing, functional, and aligned with the brand positioning.

2. Technical Artwork & Print Production

• Work with KLDs, dielines, bleed areas, margins, folds, cut lines, and other packaging specifications.
• Prepare accurate, colour-separated, print-ready artwork files.
• Ensure correct application of CMYK, Pantone, colour profiles, typography, dimensions, and print specifications.
• Coordinate with printers and production partners for artwork execution and troubleshooting.
• Review print proofs, samples, and mock-ups to ensure the final output matches the approved artwork.
• Identify and resolve artwork or production issues before printing.

3. Product & Visual Communication

• Develop strong visual layouts using typography, colour, imagery, graphics, and visual hierarchy.
• Create product images, catalogue creatives, PDP images, marketplace assets, and other digital product communication.
• Develop packaging mock-ups and product visualisations for internal presentations and product launches.
• Ensure consistency of product visuals across packaging, e-commerce, digital, and marketing channels.

4. Artwork Management & Quality Control

• Manage artwork revisions, amendments, approvals, and final production files.
• Maintain proper file naming, version control, documentation, and artwork archives.
• Handle multiple packaging projects simultaneously while meeting timelines.
• Conduct detailed pre-production checks to ensure artwork is accurate, complete, and production-ready.
• Minimise artwork errors, rework, and production-related issues.

5. Research & Design Development

• Conduct competitor benchmarking and market research to identify packaging and visual design trends.
• Develop mood boards, references, and visual directions for new products and packaging projects.
• Research typography, colour palettes, illustrations, imagery, materials, and finishing techniques relevant to skincare and beauty.
• Source and manage relevant design assets through platforms such as Freepik, Shutterstock, and other approved image libraries.

6. Cross-Functional Collaboration

• Work closely with Marketing, Product Development, R&D, Regulatory, Procurement, Sales, and Production teams.
• Coordinate with printers, packaging vendors, manufacturers, and external agencies.
• Incorporate stakeholder feedback while maintaining design quality and brand consistency.
• Support packaging projects from initial concept and design development through final production and launch.
• Ensure all packaging artwork is aligned with approved product information and regulatory requirements.

Requirements

• 2–3 years of relevant experience in packaging design, graphic design, or a similar role.
• Strong hands-on experience in packaging artwork and print production.
• Good understanding of dielines, KLDs, print specifications, colour separation, CMYK, Pantone, bleed, margins, and finishing techniques.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign or equivalent design tools.
• Strong understanding of typography, layout, colour, composition, and visual hierarchy.
• Experience working with printers, packaging vendors, and production teams.
• Ability to manage multiple projects and work within tight timelines.
• Strong attention to detail and quality.
• Experience in skincare, beauty, cosmetics, FMCG, pharma, or D2C brands will be an advantage.

What We're Looking For

We are looking for someone who is creative, detail-oriented, hands-on, and comfortable taking ownership of packaging projects from concept to production.

The ideal candidate should be equally comfortable creating a new packaging direction and checking a final print file for a tiny artwork or production error.

How to Apply

Interested candidates can share their CV and portfolio at [HIDDEN TEXT] with the subject line:

Application – Packaging Designer