Naukri Hiring Drive | PM 1 | B2C + Growth Charter | 3rd Nov

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Product Manager Growth AI Bootcamps

Team: Naukri AI Bootcamps Location: Noida

We're looking for a growth product manager who lives and breathes funnel conversion against a captive, high-intent audience someone who can take Naukri's owned traffic and turn it into paying learners without an ad budget. They cut their own data, run relentless experiments on the self-serve funnel, and move the conversion number basis point by basis point. Above all, they've monetized an existing audience before and thrive in a 0-to-1 build.

WHY THIS ROLE EXISTS

We're building AI upskilling programs that help India's workforce become ready for a market that's changing fast the first step toward Naukri becoming where people don't just find a job, but become qualified for one.

The way we reach learners is specific: we bring these programs to Naukri's own massive, intentrich audience through the platform itself not through paid marketing. So the entire growth job is converting owned, captive traffic through a self-serve funnel, meeting users where they already are and taking them from "I need these skills" to "I can prove I have them."

This is the make-or-break role on the team. If you think in CAC-across-ad-channels, this isn't your

seat. If you think in funnel conversion against a captive audience, read on.

WHAT YOU'LL OWN

The conversion funnel, end to end from the point a Naukri user encounters the product, through landing, self-serve checkout, onboarding, to first-session activation. Every drop-off is

yours to diagnose and fix.

Penetration as the north-star metric the % of active users who convert to paying learners. You move this number, basis point by basis point.

On-platform conversion-rate optimization experimentation, funnel analytics, landing and checkout optimization, messaging, pricing/tier tests. Rigorous, data-led, continuous.

Pricing and packaging one of our highest-leverage levers; you'll own testing and optimizing it.

Close collaboration with Naukri's product org you're part of the Naukri team, working with fellow product managers on placement mechanics, targeting, entry points, and integration to build the funnel on the platform.

Attribution and instrumentation ensuring the funnel is fully measured and conversions are attributed cleanly and correctly.

Self-serve as product — the checkout and enrollment experience is mission-critical infrastructure at scale, and you own its performance.

WHAT WE'RE LOOKING FOR

Must-haves

Strong pluses

Experience monetizing a large organic audience without paid marketing (this is the closest analog to the job).

Consumer-internet or high-volume, low-ticket transaction experience.

Edtech, jobs/careers, or marketplace background.

Comfort in a 0-to-1 build with a small team.

Not a fit if

Your growth playbook is primarily paid acquisition / media buying — this role has no ad budget by design.

You optimize for feature launches over conversion outcomes.

You need a mature product org and defined processes rather than to build the funnel from scratch.

2-3 years in product, with real ownership of a conversion or growth metric (funnel CVR, activation, penetration — not just feature delivery.

Proven experience converting an existing / owned / organic audience into paying users — marketplace, platform, freemium-to-paid, or captive-traffic monetization.

Deeply data-fluent: you cut your own funnel analysis, design experiments, and act on them.

You don't wait for a dashboard.

Strong instinct for self-serve, low-friction purchase flows at consumer scale.

Collaborative and effective working across product, engineering, and business teams to get things built.