Medical Representative

About Zydus Wellness
Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie
sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and
Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and
2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing
integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four
manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed
on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO
Tarun Arora, serving customers in over 25 countries across three continents.
Get to know our organization Click on the below links
1. Company Website
2. Zydus Corporate Park
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Position
Functional Reporting: Area Expert Business Manager
Administrative Reporting: NA
Location: Respective HQ
Role Purpose:
This role will act as key member to the implementation of Expert Sales & Demand Generation Strategy
across geographies assigned in line with the companys overall business strategy
Key Accountabilities/ Responsibilities:
1.Financial:
Prescription Generation: Drive favorable prescriptions/recommendations for assigned Expert
brands through effective scientific engagement with HCPs.
Secondary Sales Growth: Achieve targeted secondary sales growth at Expert Mapped Pharmacies
(EMPs) for assigned brands.
Business Development: Identify and capitalize on new business opportunities within the assigned
geography, ensuring category penetration and adoption.
2.Customer:
KPI Compliance: Ensure 100% adherence to personal productivity KPIs:


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DIF 23
95% Coverage Compliance
10 DCA / 9 CCA monthly minimum
Total Call Volume, Activations, and Reporting Compliance
KOL/KBL Engagement:
Actively engage and build relationships with Key Opinion Leaders (KOLs) and Key Business Leaders
(KBLs) via CMEs, RTMs, symposiums, conferences, and in-clinic interventions to drive
recommendations and minimize de-recommendations.
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3.Process:
Reporting Discipline: Timely and accurate submission of tour plans, call reports, monthly reports,
and attendance via the SFA App/geo-tagged reporting system.
Collaborative Sales Execution: Coordinate with GT sales teams to ensure alignment on stock
availability, activations, recommendation updates, and market feedback
4.People:
Leadership Behaviors: Demonstrate professional leadership by proactively managing conflicts,
adhering to compliance standards and company policies, and maintaining open, transparent
communication
Regulatory Compliance: Strict adherence to all industry regulations, company SOPs, and governance
protocols.
Key Deliverables:
Achieve Secondary Sales Targets at Expert Mapped Pharmacies (EMP) for assigned brands.
Drive Prescription Market Share (RxMS) Growth for promoted brands, tracked via Rx Audit reports
(e.g., IQVIA).
Execute Sales Strategies: Align with national marketing plans while customizing for local market
dynamics in line with overall strategy.
Provide Competitive Intelligence: Systematically capture and share insights on competitor activities
and market movements.
Ensure Full Regulatory and Compliance Adherence in line with industry regulations, company
policies, and SOPs
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Key Interactions:
Internal:
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Expert Sales Team
Expert Customer Marketing Team
Expert Training Team
GT Trade Marketing Team
GT Sales Team (Head Office and Branches)
External:
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Healthcare Professionals (HCPs)
Key Opinion Leaders (KOLs)
Strategic Agencies and Vendors
Key Dimensions:
Customer relationship building, Business Planning and Sales strategy implementation, Compliance with
regulations
Educational Qualifications:
Preferred Qualification: Graduate in Pharmacy or Science.
Preferred Age Group: Below 30 year
Experience (Type & Nature):
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2-5 years of overall work experience in Pharma/ Expert Sales in FMCG/ Consumer Healthcare
Functional Competencies:
Strong Commercial & Business Acumen
Field Performance Management & Execution Excellence
Market Analysis & Trend Identification
Strong KOL Engagement & Relationship Management
Data Integrity, Reporting Accuracy & Record Maintenance
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Behavioral Competencies:
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Highly Proactive & Results-Oriented
Ownership Mindset with Initiative-Taking Approach
Willingness for Extensive Travel
Strong Communication & Stakeholder Management Skills
Analytical Thinking, Problem-Solving, and Negotiation Skills
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