Media Specialist (Meta + Google Ads)

The core responsibilities for the job include the following:

Campaign Strategy and Execution:

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end.
• Manage ecommerce, lead generation, and conversion-focused campaigns.
• Create scalable account structures across Meta and Google.
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks.
• Plan and execute testing roadmaps for accounts under management.

Optimization and Performance Management:

• Monitor account performance daily.
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, frequency, conversion rate, and other key metrics.
• Identify winning opportunities and scale them profitably.
• Diagnose performance drops and recommend corrective actions.
• Manage budgets efficiently across multiple client accounts.
• Continuously improve campaign performance through data-backed experimentation.

Creative Strategy Collaboration:

• Work closely with designers and content teams to develop high-performing creatives.
• Translate performance insights into actionable creative briefs.
• Analyze competitor ads, market trends, and consumer behavior.
• Identify creative fatigue and recommend fresh testing angles.
• Understand what makes winning ad creatives work and how to replicate success.

Client Communication:

• This role is client-facing.
• Join weekly client review calls.
• Present campaign performance confidently and clearly.
• Explain strategies, results, and recommendations without jargon.
• Respond professionally to client communications.
• Manage expectations and proactively flag risks or opportunities.
• Build trust through transparency and data-driven decision-making.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily.
• Use AI for research, reporting, copywriting, analysis, and ideation.
• Build prompt workflows that improve efficiency and quality.
• Use AI creative tools to accelerate testing and production.
• Stay updated on emerging AI tools and bring useful ideas to the team.

Requirements:

• Strong communication and presentation skills.
• Excellent problem-solving mindset.
• Strong analytical thinking and decision-making ability.
• Understanding of ad creatives and creative testing frameworks.
• Comfortable interpreting data and translating it into action.
• Good Google Sheets / Excel skills.

Must-Have Requirements:

• 2-3 years of hands-on paid media experience.
• Minimum 2 years of agency-side experience managing multiple client accounts.
• Proven experience managing Meta Ads and Google Ads accounts independently.
• Experience handling monthly ad spend across multiple accounts.

Platform Expertise:

• Strong expertise in Meta Ads Manager.
• Strong expertise in Google Ads (Search, Shopping, and Performance Max).
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization.
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals.

AI Adoption:

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar.
• Able to demonstrate real AI workflows used in daily work.

Nice to Have:

• Experience working with D2C or ecommerce brands.
• Experience with Shopify brands.
• Familiarity with landing page optimization and CRO principles.
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands.