Marketing Strategist

Experience: 2–5 years in SaaS, cloud, or technology product marketing / brand strategy

Department: Marketing – Brand & Product Marketing

Role Overview

We are looking for a brand and product marketing strategist to build our cloud and AI SaaS brands from the ground up. Our portfolio serves two audiences: enterprise decision-makers such as CIOs, CTOs, and IT and finance leaders, and individual users and consumers. You will understand how our products work at a technical level and translate their capabilities into clear value for each audience. That value becomes the positioning, messaging, brand architecture, and go-to market (GTM) strategy behind our growth.

Key Responsibilities

• Build brand strategy for new SaaS products, including brand platform, value proposition, brand identity, and brand guidelines.

• Define the brand architecture across a B2B and B2C product portfolio: how products relate to the master brand and how one brand stays consistent across two different audiences.

• Create audience-specific positioning and messaging frameworks. For enterprises, translate technical capabilities into business outcomes like ROI, cost optimization, security, and scalability. For consumers, translate them into everyday value like ease of use, reliability, and experience.

• Define ideal customer profiles (ICP) and buyer personas for enterprise buying committees, and user personas for consumer segments.

• Conduct market research, consumer insight studies, competitive analysis, and category mapping across both enterprise and consumer SaaS markets.

• Plan go-to-market strategy and product launches for both motions: sales-led GTM for B2B, and product-led growth (PLG) and self-serve adoption for B2C. Work with product management, pre-sales, and sales.

• Create B2B sales enablement assets, including pitch decks, solution briefs, competitive battlecards, and case studies.

• Develop thought leadership and brand content, such as whitepapers, executive point-of-view articles, and LinkedIn thought leadership, that builds credibility with global enterprise clients and trust with consumers.

• Gather win/loss insights from sales and user feedback from product teams to keep positioning sharp for both audiences.

• Track brand health and strategic impact. Use brand awareness, share of voice, and pipeline influence for B2B, and brand recall, consideration, and NPS for B2C. Use the insights to shape long-term growth strategy.

Required Skills & Competencies

• Experience in product marketing, brand strategy, or positioning for a SaaS, cloud, or technology company. MBA projects and internships count.

• Understanding of both B2B (sales-led) and B2C (product-led) marketing models. Hands-on experience in at least one is required; exposure to both is preferred.

• Working knowledge of cloud computing concepts: SaaS, PaaS, IaaS, public cloud platforms (AWS, Microsoft Azure, Google Cloud), multi-cloud, and cloud migration.

• Understanding of enterprise and consumer AI and generative AI use cases and the value they create.

• Understanding of both the enterprise buying journey and consumer decision-making behaviour.

• Analytical mindset with the ability to turn market research and consumer insight into positioning decisions.

Educational Qualification

• MBA in Marketing or a related field.

• Engineering or technical undergraduate degree (B.Tech / B.E. / BCA / B.Sc. IT) strongly preferred.

• Certifications such as AWS Certified Cloud Practitioner, Microsoft Azure Fundamentals (AZ-900), Google Cloud Digital Leader, or a product marketing certification are a plus. What a Strong Profile Looks Like