Marketing Strategist - Platform Launch (Freelance)

About Machina+

Machina+ is the one stop shop for the whole life of a device. We bring retailer's prices for phones, laptops, TVs and appliances into one comparison, then provide installation, repair, and recycling services through a vetted partner network.

What you will do

• Build our marketing and content strategy for pre launch, launch week and the first 90 days, with clear goals for sign ups, site visits, compares and bookings
• Shape the content plan across our Instagram accounts, TikTok and a WhatsApp channel, and create a share of the content yourself
• Define who we target and how, covering shoppers about to buy, device owners who need a repair or a way to get rid of an old device, and the stores and workshops we partner with
• Set our SEO approach for a site with thousands of product and category pages, in English and Arabic, so we show up when people in Bahrain search for a product or a repair
• Plan, launch and manage Instagram and Meta ads, and advise on Google and TikTok ads, within a monthly budget we agree with you
• Set up tracking so we know which posts, ads and pages bring people to the site and what they do next, and report on it weekly
• Work with our partners on launch content they can share, and help plan the mini games and waiting list campaign already in motion

What you bring

• Hands on experience launching a consumer platform, marketplace or e-commerce brand
• Proven Meta ads work, with campaigns you set up, ran and improved against real numbers
• SEO experience on large sites with many product or listing pages
• You can make content as well as plan it. Canva or Figma, short form video, and writing that sounds like a person
• Comfort with analytics tools such as GA4 or Meta Events Manager
• English required, Arabic/Experience with MENA markets - a strong plus

How it works

• We start with a conversation about the scope of work, what you would own, the timeline to launch and the rate. We then put that into a freelance contract, and you work to it, reporting to the founders

To apply

• Send us your CV or profile, and your portfolio