Marketing Specialist

Company Description Crossten Quartz Sink creates thoughtfully designed quartz sinks that blend aesthetics with performance to enrich everyday living. The company focuses on quality manufacturing and careful control of each product to ensure a reliable, premium experience for customers. Crossten aims to enhance comfort and enjoyment in the home through durable materials and refined design. Team members are encouraged to contribute to products that bring lasting value and satisfaction to households.
Role Description The Marketing Specialist is a full-time, on-site role based in Morbi. This role is responsible for developing and executing marketing strategies that promote Crossten Quartz Sink products, strengthen brand presence, and support sales objectives. Day-to-day tasks include conducting market research, coordinating marketing campaigns, creating marketing materials, and supporting sales and customer service teams with promotional initiatives. The Marketing Specialist will analyze market and campaign performance, manage local partnerships or events, and collaborate with internal stakeholders to ensure consistent brand messaging. The role requires hands-on involvement in the Morbi facility to understand products and customer needs directly.
Qualifications

• Strong Communication and Customer Service skills to engage customers, collaborate with internal teams, and represent the brand professionally.
• Ability to conduct Market Research to identify trends, customer preferences, and competitor activities, and to translate findings into actionable insights.
• Experience in Marketing Strategy to plan campaigns, define target segments, and position products effectively in the market.
• Basic understanding of Sales processes to align marketing efforts with sales goals and support lead generation and conversion.
• Relevant experience in product or consumer goods marketing, preferably in home, kitchen, or building materials sectors.
• Proficiency with digital tools and platforms (e.g., social media, basic analytics, presentation software) to execute and track marketing activities.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Diploma or degree in Marketing, Business, or a related field is preferred but not mandatory if supported by relevant experience.