Marketing Specialist

About Pisteyo

Pisteyo is a US-based AI strategy and execution consultancy. We help companies move from AI ambition to working systems: strategy, platforms, agents, data, and change adoption.

• Lean, senior team of about 30 across the US and India
• Clients range from global training firms to distribution, construction, and natural resources companies
• We build our own products too, including Pulse, our work management platform
• India is not a back office here. It is a core delivery and growth engine

The role

You will build and run Pisteyo's demand engine for the US market, from India. Your job is to turn Pisteyo's real client work into a steady flow of qualified US pipeline.

• You own the full funnel: positioning in market, content, channels, campaigns, and conversion
• You work directly with partners and delivery leads to turn project wins into proof
• This is a builder role. Expect to set up the system, not inherit one

What you'll own

Strategy and positioning

• Build the annual and quarterly US marketing plan with clear pipeline targets
• Define ideal customer profiles and buyer personas: CEOs, COOs, CIOs, and transformation leaders at US mid-market and enterprise firms
• Sharpen Pisteyo's messaging so it stands out in a crowded AI services market

Content and thought leadership

• Run an editorial calendar: blogs, case studies, whitepapers, newsletters, and video
• Turn client outcomes into case studies with partners and delivery leads
• Ghostwrite and manage LinkedIn presence for Pisteyo leadership
• Write in clear, natural US business English

Demand generation and channels

• Own LinkedIn as the primary channel: organic, paid, and Thought Leader Ads
• Run account-based marketing for named US target accounts
• Plan and run Google Ads and retargeting where they earn their spend
• Drive webinars, virtual events, and support for US conferences
• Build email nurture sequences that move leads from interest to meeting

Website, SEO, and conversion

• Own Pisteyo's website content, landing pages, and conversion paths
• Lead SEO and AI search visibility (GEO): technical basics, keyword strategy, and content that ranks and gets cited
• Run A/B tests on pages, offers, and CTAs

Marketing operations and analytics

• Own the CRM marketing setup: lead capture, scoring, attribution, and handoff to sales
• Build a weekly dashboard on pipeline, CAC, and channel ROI
• Use AI tools daily to scale research, content, and personalization without losing quality
• Manage freelancers and agencies where they add speed

Ongoing KPIs

• Marketing-sourced and influenced US pipeline
• Qualified meetings booked per month
• Organic traffic and AI search visibility for target topics
• LinkedIn engagement and follower growth from US decision makers
• Cost per qualified lead by channel

Must-haves

• 5 to 8 years in B2B digital marketing, ideally in consulting, IT services, or SaaS
• Proven work marketing to US buyers, with campaigns you can show and numbers you can explain
• Excellent written English with a natural US business tone
• Hands-on with LinkedIn marketing, SEO, email automation, and paid media
• Strong with data: you set up tracking, read dashboards, and act on them
• Daily, practical use of AI tools for research, content, and analysis
• Self-directed. You can own a function end to end with light oversight

Nice-to-haves

• Experience marketing AI, data, or digital transformation services
• Account-based marketing programs for enterprise targets
• Video and podcast production for B2B audiences
• Basic design skills for social assets and landing pages
• Experience in a small firm where you built marketing from scratch