Marketing Specialist

Company Description Dawood Fragrances - India is a fragrance-focused company headquartered in India, serving a diverse customer base with aromatic products. The organization is committed to quality, innovation, and consistency in its fragrance offerings to meet evolving market preferences. Dawood Fragrances strives to build strong relationships with customers and partners through reliable service and distinctive products. Team members are encouraged to contribute ideas, collaborate across functions, and support the company's growth in the regional and national markets.

Role Description The Marketing Specialist will work on-site in Chennai in a full-time capacity, supporting the promotion and positioning of Dawood Fragrances products. The role involves conducting market research, analyzing consumer trends, and helping to develop marketing strategies for existing and new product lines. The Marketing Specialist will coordinate campaigns, assist with sales initiatives, and collaborate with cross-functional teams to ensure consistent brand messaging across channels. Daily activities include preparing marketing materials, tracking campaign performance, supporting customer engagement activities, and providing input on promotional events and digital outreach. The role also requires close interaction with the sales and customer service teams to align marketing initiatives with business objectives.

Qualifications

• Strong Communication and Customer Service skills to interact effectively with clients, colleagues, and partners.
• Proficiency in Market Research to gather, interpret, and report insights on competitors, customers, and industry trends.
• Experience in Sales and Marketing Strategy to support campaign planning, product positioning, and revenue growth initiatives.
• Ability to collaborate with cross-functional teams and manage multiple projects with attention to detail and timelines.
• Knowledge of basic digital marketing tools and channels is beneficial.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Comfort working on-site in Chennai and adaptability in a fast-paced, growth-oriented environment.