Marketing & Product Manager

Develop a structured understanding of priority applications, customer pain points, buying criteria, willingness to pay, market shifts and competitor moves. Translate insights into clear actions for the League.

Define product strategy, system and application level. Convert technical features into quantifiable customer value and competitive advantage.

Bring outside-in evidence into strategy refreshes, roadmap prioritisation and portfolio trade-offs. Identify gaps, adjacency opportunities and areas requiring investment or rationalisation.

Identify incremental and disruptive opportunities that can drive share growth, enter new applications or create new business models. Shape early scoping before Product Owner commitment.

Ensure business cases are built on validated market demand, credible pricing, competitive positioning, bottom-up geographical forecasts and clear adoption assumptions.

Develop compelling launch narratives and equip front offices, partners and specifiers to position the differentiated value effectively. Close the loop between launch activity, adoption and portfolio decisions.

Connect Product Owners, Offer Development, Strategy, country teams, other Hubs and central marketing around one market narrative and one set of priorities.

Build the organisations ability to articulate competitive advantage using customer, application and economic evidence, rather than relying only on product features.