Marketing Optimization Lead

Job Description Summary The Marketing Optimization Lead drives marketing excellence across GE HealthCare's Advanced Imaging Solutions (AIS) Marketing Operations team. This role owns the design and delivery of best-in-class marketing processes, operating rhythm, and capability programs that enable the AIS marketing function to plan, execute, and deliver with consistency. A champion of marketing excellence, AI adoption, and continuous improvement, this individual ensures the team operates at its best and is always prepared to deliver an effective annual marketing cycle. 

Job Description Key Responsibilities  

Marketing Process Optimization and Operating Rhythm 

Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities  

Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work  

Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment  

Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director  

New Product Introduction (NPI) Management 

Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines  

Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions  

Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone  

Marketing Education and Capability Building 

Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level  

Manage and maximize the value of marketing licences , memberships, and learning platforms, keeping the team aware of and actively using available opportunities  

Curate regular learning content and best practice resources to keep the marketing team current and informed  

AI Use Case Champion 

Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function  

Identify , pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making  

Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage  

Compliance and Ad Hoc Support 

Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods  

Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve  

Required Qualifications:

Bachelor's Degree in Marketing , Business, or a related field  

5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences  

Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms  

Strong project management skills with the ability to manage multiple workstreams and deliver on time  

Excellent communication and stakeholder management skills; comfortable presenting to senior leaders  

Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms  

Preferred Qualifications:

Experience championing AI tools or emerging marketing technology within a team or organization  

Familiarity with NPI processes, learning platforms, or capability development programs  

Working knowledge of GE HealthCare's Aggregate Spend Tool (AST) or similar compliance systems  

Experience working in a matrixed global organization  

Core Competencies  

Process Excellence: builds scalable, repeatable systems that raise performance across the team  

Strategic Thinking: connects operational detail to broader marketing and business objectives  

Collaboration and Influence: works effectively across functions and levels without direct authority  

Learning Orientation: curious and committed to growing both self and others  

Execution Discipline: delivers consistently against plans, timelines, and quality standards  

Innovation Mindset: embraces AI and new tools to drive continuous improvement  

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $89,600.00-$134,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an  Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: October 20, 2026