Marketing Manager

Offline Marketing Manager

Company: 360 Realtors

Location: Gurugram, Haryana

Experience: 2–5 Years

Employment Type: Full-Time

Job Summary:

360 Realtors is looking for an Offline Marketing Manager to plan and execute offline marketing campaigns, strengthen brand visibility, and support real estate project sales through ATL/BTL activities, outdoor advertising, events, and local promotions.

Key Responsibilities:

• Plan and execute ATL campaigns, including hoardings, billboards, print advertisements, newspaper inserts, radio, and outdoor branding.
• Execute BTL activities such as exhibitions, roadshows, mall activations, kiosks, residential society campaigns, and local promotions.
• Plan marketing activities for project launches, festive campaigns, customer events, and site promotions.
• Identify strategic locations for outdoor advertising based on target audiences, traffic, and project connectivity.
• Coordinate with media agencies, event agencies, printing vendors, and fabricators.
• Manage vendor negotiations, quotations, marketing budgets, and campaign timelines.
• Organize channel partner meets, broker meets, customer events, and project launches.
• Coordinate with sales teams to generate enquiries, walk-ins, site visits, and qualified leads.
• Develop marketing materials, including brochures, flyers, banners, standees, and project branding materials.
• Conduct competitor analysis and market research to understand local marketing activities and customer trends.
• Track campaign performance, lead generation, expenses, conversions, and ROI.
• Coordinate with sales, digital marketing, CRM, design, and operations teams.
• Manage branding and promotional activities at project sites, experience centres, and sales galleries.
• Ensure campaigns are completed within approved budgets, timelines, and brand guidelines.

Requirements:

• 2–5 years of experience in offline marketing, preferably in real estate.
• Hands-on experience in ATL/BTL campaigns, outdoor advertising, events, and brand promotions.
• Strong vendor management, negotiation, budgeting, and coordination skills.
• Good communication and project management skills.