Marketing Manager

Digident India is looking for a results-driven Marketing Manager to build brand visibility, generate qualified B2B leads, promote dental products and solutions, and support business growth through effective digital and industry-focused marketing.

Key Responsibilities

• Develop and execute marketing strategies for Digident's dental products and solutions.

• Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn, SEO, and social media campaigns.

• Generate qualified B2B leads from dental clinics, dentists, dental laboratories, and distributors.

• Plan product promotions, launches, educational content, and social media campaigns.

• Create and manage marketing content for websites, blogs, LinkedIn, Instagram, and other channels.

• Conduct market research and monitor competitors within the dental and digital dentistry industry.

• Track leads, conversions, campaign performance, ROI/ROAS, and other marketing KPIs.

• Coordinate with sales and product teams to convert marketing leads into business opportunities.

• Manage marketing budgets, agencies, vendors, and promotional activities when required.

Requirements

• 3–5 years of experience in Marketing, Digital Marketing, B2B Marketing, or a related field.

• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn, SEO, and social media marketing.

• Proven experience in lead generation, performance marketing, and campaign management.

• Strong communication, analytical, content planning, and project management skills.

• Experience in healthcare, dental, medical devices, or B2B marketing is preferred.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Key Skills

• Digital Marketing

• Google Ads

• LinkedIn Marketing

• Social Media Marketing

• Performance Marketing

• Campaign Management

• Email Marketing

• Market Research

Key Performance Indicators

• Qualified B2B leads generated

• B2B Lead Generation

• Meta Ads

• SEO / SEM

• Content Marketing

• Marketing Analytics

• Brand Management

• CRM & Lead Management

• Competitor Analysis

• Lead-to-customer conversion rate

• Campaign ROI / ROAS and cost per lead

• Website traffic and organic growth

• Social media reach and engagement