Marketing Manager – Wings Dream Homes Division

Role Summary

The Offline Marketing Team (FOS) cum Sales Manager will be responsible for generating business for Wings Dream Homes through field-based lead generation, relationship-building, and direct sales efforts.

The role combines offline marketing execution with sales conversion support, with a focus on creating local visibility, sourcing qualified leads, meeting prospective clients, and assisting in closures for home interior projects.

Key Responsibilities

• Generate leads and business opportunities through offline marketing activities such as field visits, apartment activations, society campaigns, kiosk activities, referrals, and local promotional initiatives.
• Build relationships with channel partners, apartment associations, property consultants, vendors, and local influencers to create a consistent pipeline of leads for Wings Dream Homes.
• Identify and approach potential customers who are planning for home interiors, renovations, or turnkey interior solutions.
• Plan and execute on-ground promotional campaigns in targeted residential communities, new apartment handovers, and relevant local catchment areas.
• Coordinate with the telecalling, CRM, design, and digital marketing teams to ensure leads generated through offline activities are properly tracked and followed up.
• Meet prospective clients, understand their requirements, explain the company's interior offerings, and support the initial sales discussion process.
• Assist in conversion of qualified leads into site visits, design consultations, and project closures in coordination with the design and business teams.
• Maintain daily activity reports, lead generation data, follow-up status, and closure updates for management review.
• Monitor market opportunities, competitor activities, and local customer trends to improve offline marketing effectiveness.
• Take ownership of achieving lead generation, meeting, and business contribution targets assigned for the Wings Dream Homes vertical.

Key Result Areas (KRAs)

• Generate business for the company through offline marketing and field sales activities.
• Create qualified leads through apartment activations, local campaigns, referral networks, and direct customer outreach.
• Support lead conversion and closures by coordinating with design, telecalling, and management teams.
• Increase Wings Dream Homes local market presence and contribute to monthly business generation targets.

Desired Skills & Competencies

• Strong field sales, offline marketing, and relationship-building capabilities.
• Good communication, persuasion, and negotiation skills.
• Ability to approach prospective customers confidently and explain service offerings effectively.
• Understanding of lead generation, local activations, direct sales, and conversion processes.
• Self-driven, target-oriented, and comfortable working in field-based roles.
• Good reporting, follow-up, and coordination skills with internal teams and external stakeholders.

Preferred Experience

3-6 years of relevant experience in field sales, offline marketing, business development, FOS operations, or direct customer acquisition. Experience in interiors, real estate, home services, construction materials, or related sectors will be an added advantage.