Marketing Manager - F&B Experience

Company Description Mirah Hospitality is a leading food and beverage group in India with nearly 25 years of experience in building iconic hospitality brands. The company is home to popular concepts such as Hitchki, Bayroute, and Rajdhani, each known for strong brand identity and consistent guest experiences. With more than 30 outlets, Mirah focuses on scalable, sustainable growth across diverse dining and nightlife formats. The organization is strongly people-first, emphasizing talent development, ownership, and a vibrant workplace culture. Backed by the SKFS Group, Mirah benefits from deep operational expertise and a long-standing legacy in food services.
Role Description The Marketing Manager – F&B Experience is a full-time, on-site role based in Mumbai, responsible for driving brand awareness, customer engagement, and revenue growth across Mirah Hospitality's food and beverage portfolio. This role includes planning and executing integrated marketing campaigns, coordinating brand launches and promotions, and managing digital and offline marketing activities for outlets and brands. The Marketing Manager will collaborate closely with operations, culinary, and design teams to shape guest experiences, ensure consistent brand messaging, and support local store marketing initiatives. Day-to-day responsibilities include managing budgets, monitoring campaign performance, analyzing consumer insights, and preparing reports and dashboards for leadership. The role also involves overseeing agency and vendor partnerships, ensuring timely delivery of marketing assets, and supporting PR, influencer collaborations, and event-based marketing.
Qualifications

• Candidates should possess strong skills in brand management, campaign planning, and marketing strategy within the food and beverage or hospitality sector.
• Candidates should possess skills in digital marketing, social media management, and performance tracking using analytics tools.
• Candidates should possess capabilities in offline marketing, on-ground activations, event promotion, and local store marketing.
• Candidates should possess skills in market research, consumer insight analysis, and competitor benchmarking.
• Candidates should possess strong communication, copywriting, and storytelling skills for customer-facing and internal content.
• Candidates should possess abilities in project management, cross-functional collaboration, and vendor or agency coordination.
• Relevant qualifications such as a bachelor's degree in Marketing, Business, Hospitality Management, or a related field are beneficial.
• Prior experience in F&B marketing or hospitality marketing, familiarity with Mumbai food and nightlife culture, and proficiency in MS Office or marketing tools are advantageous.