Marketing Lead || Prayagraj

Department: Marketing PW OnlyIAS

Organization: Physicswallah

Location: Prayagraj, Uttar Pradesh

Experience: 3-4 Years

Industry Preference: EdTech / Education

Role Overview

PW OnlyIAS is looking for a proactive and result-oriented Marketing Lead (Associate Manager) to drive local marketing initiatives, strengthen brand visibility, generate quality leads, and contribute to business growth for its UPSC CSE offline operations in Prayagraj.

The ideal candidate should have a strong understanding of the local market, hands-on experience in ATL/BTL marketing, and the ability to plan and execute campaigns that deliver measurable business outcomes.

Key Responsibilities

1. Local Market Strategy & Brand Building

* Develop and execute local marketing strategies aligned with business and admission targets.

* Identify market opportunities, competitor activities, and emerging trends in the UPSC coaching ecosystem.

* Strengthen brand visibility through targeted on-ground marketing initiatives and local partnerships.

* Build relationships with colleges, institutions, student communities, and relevant local stakeholders.

2. Lead Generation & Business Growth

* Plan and execute ATL/BTL campaigns, promotional activities, and local activations to generate quality leads.

* Drive student engagement initiatives, outreach programs, and admission-focused marketing campaigns.

* Coordinate with the counselling and sales teams to ensure effective lead utilization and conversion.

* Monitor lead generation, campaign performance, and marketing contribution to admissions.

3. Events, Seminars & Campaign Execution

* Plan and execute seminars, student meetups, educational events, workshops, and promotional campaigns.

* Manage end-to-end event execution, including planning, logistics, branding, vendor coordination, and post-event follow-ups.

* Explore innovative marketing activities to increase student footfall and engagement at the center.

* Ensure timely execution of campaigns with a focus on quality, reach, and business impact.

4. Vendor & Budget Management

* Identify, onboard, and manage vendors, agencies, and local marketing partners.

* Plan and monitor marketing budgets to ensure optimum utilization of resources.

* Negotiate vendor costs, track expenses, and ensure compliance with internal processes.

* Maintain proper documentation of campaign expenses, vendor deliverables, and activity reports.

5. Performance Tracking & Reporting

* Track key marketing metrics, including leads generated, cost per lead, campaign reach, footfall, and admission conversions.

* Analyze campaign effectiveness and recommend improvements based on performance data.

* Prepare regular reports on marketing activities, budget utilization, and business outcomes.

* Coordinate with internal teams to ensure alignment between marketing initiatives and center-level business objectives.

Required Qualifications & Skills

* 3-4 years of relevant experience in marketing, preferably in the EdTech or education industry.

* Strong understanding of local market dynamics and competitor activities.

* Familiarity with the UPSC CSE ecosystem will be an added advantage.

* Hands-on experience in ATL/BTL marketing, lead generation, and brand activations.

* Proven experience in planning and executing seminars, events, and promotional campaigns.

* Strong vendor management, negotiation, budgeting, and execution skills.

* Good analytical skills with the ability to track campaign performance and deliver measurable results.

* Excellent communication, coordination, and stakeholder management skills.

* Ability to work independently, manage multiple activities, and operate in a fast-paced environment.

Key Performance Indicators (KPIs)

* Quality leads generated through offline marketing initiatives.

* Marketing contribution to admissions and revenue growth.

* Campaign reach, student engagement, and center footfall.

* Cost per lead and marketing budget efficiency.

* Timely execution and effectiveness of events and promotional campaigns.

* Vendor performance and budget adherence.

Preferred Candidate Profile

A hands-on marketing professional who combines strong local market knowledge with execution capabilities, understands the importance of measurable business outcomes, and can independently drive marketing initiatives to support the growth of PW OnlyIAS in Prayagraj.