Marketing Executive

Company Description DrillBit is a global plagiarism detection platform trusted by universities, research institutions, students, and publishers around the world. The company offers cloud-based SaaS solutions for plagiarism detection, AI text detection, and grammar checking, serving over 2,800 academic institutions and 500,000+ users across more than 25 countries. DrillBit's mission is to elevate plagiarism detection standards while promoting creativity, originality, and innovative thinking in the next generation of leaders. With offices in the USA and India, DrillBit provides international exposure and opportunities to work with diverse academic markets.

Role Description This is a full-time, on-site Marketing Executive role based in Bengaluru. The Marketing Executive will plan and execute marketing campaigns to promote DrillBit's products, support brand awareness, and drive user acquisition in target markets. Daily responsibilities include conducting market research, analyzing competitor activities, and identifying opportunities for growth across academic institutions and regions. The role involves collaborating with sales teams to generate leads, preparing marketing collaterals, managing digital and offline marketing initiatives, and tracking campaign performance. The Marketing Executive will also engage with institutional clients, support events and webinars, and contribute to strategic marketing plans aligned with DrillBit's mission and global expansion.

Functional Skills

• Product Marketing

• B2B & B2C Marketing

• Digital & Performance Marketing

• Brand Management

• Content & Communication

• Customer Acquisition & Engagement

• Market Research & Segmentation

• Campaign Management

• Marketing Analytics & ROI Measurement

• Agency & Partner Management

Leadership & Behavioural Competencies

• Strategic Thinking: Thinks beyond campaigns and connects marketing initiatives to long-term business growth.

• Data-Driven Decision Making: Uses data, insights and experimentation to make informed decisions. • Execution Excellence: Converts strategy into well-structured, measurable and timely execution.

• Influencing & Stakeholder Management: Ability to influence cross-functional teams without direct authority.

• Communication: Excellent written, verbal and presentation skills with the ability to communicate effectively with senior stakeholders.

• Innovation & Agility: Comfortable experimenting with new channels, technologies and approaches.

• Ownership & Accountability: Takes end-to-end ownership for outcomes rather than only activities.