Marketing Executive

Job Title: Marketing Executive

Department:Sales & Marketing

Experience:1–5 Years (preferably in the electrical industry)

Qualification:Diploma / B.E. in Electrical Engineering, or MBA in Marketing

Job Location: Vadodara

Job Summary

We are looking for a dynamic and result-oriented Marketing Executive to promote and market our range of Current Transformers (CT), Potential Transformers (PT), Instrument Transformers, and other electrical products. The candidate will be responsible for developing new business opportunities, managing customer relationships, generating sales enquiries, coordinating with technical and production teams, and achieving sales targets.

Key Responsibilities

• Business Development & Sales
• Identify and develop new customers, business opportunities, and target markets.
• Promote CT, PT, metering, protection, and other instrument transformer products.
• Generate enquiries from electrical panel manufacturers, EPC contractors, utilities, consultants, switchgear manufacturers, and industrial customers.
• Develop and maintain relationships with existing and prospective customers.
• Achieve monthly, quarterly, and annual sales targets.
• Customer Visits & Market Development
• Conduct regular customer visits, meetings, and product presentations.
• Visit electrical industries, substations, power utilities, panel builders, and project sites as required.
• Identify upcoming projects, tenders, and new market opportunities.
• Collect competitor information, market prices, and customer feedback.
• Enquiry & Quotation Management
• Understand customer requirements, technical specifications, voltage levels, current ratings, accuracy classes, and application needs.
• Coordinate with the technical team to prepare product offers and quotations.
• Follow up on quotations, negotiations, purchase orders, and pending enquiries.
• Maintain records of enquiries, quotations, orders, and sales activities.
• Tender & Project Business
• Identify relevant government, utility, industrial, and private-sector tenders.
• Coordinate tender documentation, technical compliance, commercial offers, and submission deadlines.
• Track project progress and follow up with consultants, contractors, and procurement teams.
• Customer Relationship Management
• Provide timely responses to customer enquiries and coordinate technical clarifications.
• Coordinate with production, quality, dispatch, and accounts departments to ensure smooth order execution.
• Support customer complaints, service requests, and after-sales coordination.
• Reporting & Marketing Activities
• Prepare daily, weekly, and monthly sales and marketing reports.
• Maintain a customer database and sales pipeline.
• Participate in industrial exhibitions, trade fairs, and networking events.
• Support digital marketing, product catalogues, brochures, and company promotional activities.
  
  

Required Skills

• Good communication, negotiation, and presentation skills.
• Strong business development and customer relationship management abilities.
• Basic understanding of electrical equipment and CT/PT transformer applications.
• Ability to read and understand technical specifications and electrical drawings is an advantage.
• Proficiency in MS Excel, Word, email, and CRM/ERP systems.
• Willingness to travel for customer visits and business development.
  
  

Preferred Candidate Profile

• Experience in electrical equipment, switchgear, instrument transformers, power distribution, or related industries.
• Existing contacts with panel manufacturers, EPC contractors, consultants, utilities, and industrial buyers will be an advantage.
• Self-motivated, target-oriented, and capable of working independently.
  
  

Key Performance Indicators (KPIs)

• Number of new customers developed.
• Sales enquiries and qualified leads generated.
• Order booking and sales revenue achieved.
• Enquiry-to-order conversion ratio.
• Customer visits and follow-up effectiveness.
• Customer retention and payment coordination.
  
  

Skills: customer,sales,business development,management