Marketing Executive

Key Responsibilities :

Support the planning and execution of ATL and BTL marketing campaigns aligned with business and brand objectives.

Coordinate offline marketing initiatives including print media, outdoor advertising, kiosks, exhibitions, apartment activations, and local promotional campaigns.

Manage vendor relationships and coordinate with agencies, printers, fabrication partners, and event vendors to ensure timely delivery of marketing activities.

Assist in the development of marketing collateral, presentations, promotional materials, and campaign assets. Coordinate and execute in-house and external events, customer engagement programs, and brand activation initiatives.

Conduct site visits and oversee on-ground campaign execution to ensure quality and brand consistency.

Work closely with Sales, Design, Operations, and external stakeholders to support campaign planning and execution.

Monitor campaign progress, maintain activity trackers, and ensure adherence to timelines and budgets.

Support lead generation initiatives through local marketing activities and customerfacing engagements. Track campaign performance, customer engagement, and marketing outcomes through regular reporting and analysis.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2+ years of experience in Marketing, Brand Activation, Events, or related functions. Exposure to ATL and BTL marketing activities and campaign execution.

Experience coordinating vendors, agencies, events, and promotional activities. Proficiency in Microsoft Excel, PowerPoint, and reporting tools. Willingness to travel for site visits, activations, events, and campaign execution