Marketing Executive

Role: Marketing Executive - Retail Operations (Hearing Aids & Optical)

Location: Srinagar (Full Time/On-site)

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 2 Years

CTC: Up to 3.00 - 3.50 Lakh / Annum

Role Overview:

The Marketing Executive for Retail Operations drives brand awareness, schedules in-store and community outreach events, and generates foot traffic for the optical and hearing aids. This role bridges the gap between regional marketing strategies and local retail execution, working closely with audiologists, optometrists, and store managers to hit lead-generation targets.

Key Responsibilities:

* Local Event Execution: Plan, set up, and manage community health camps, free hearing/vision screening camps, and senior center outreach programs.

* In-Store Merchandising: Ensure all retail outlets display up-to-date Point of Sale (POS) materials, window graphics, brochures, and promotional offers for optical wear and hearing devices.

* Lead Generation: Actively engage with the public during field activities to collect high-quality leads and book screening appointments.

* B2B Partnerships: Build relationships with local medical practitioners, pharmacies, nursing homes, and community influencers to drive corporate and medical referrals.

* Competitor Analysis: Monitor and report on local competitor pricing, promotions, and marketing tactics within the assigned territory.

Role Requirements:

* Experience: 1-3 years of experience in field marketing, B2B/B2C sales, or retail operations, ideally within healthcare, medical devices or pharmaceuticals.

* Skills: Excellent verbal communication, local language proficiency, and strong negotiation skills.

* Mobility: Must possess a valid driver's license and a personal vehicle for extensive daily travel across the assigned territory.

* Education: Bachelor's degree in Marketing, Business Administration, or a related field.

What to Expect (Work Environment):

* High Field Time: Roughly 70-80% of the time is spent traveling and working on-site at camps, events, or visiting different locations.

* Performance-Driven: Compensation often includes a base salary paired with attractive performance incentives based on lead conversions and clinic walk-ins.