Marketing Executive (Educational Institute)

Hiring: Marketing Executive (Educational Institute)

Organization: Kingston Educational Institute (KEI)

Location: Agartala, Tripura

Employment Type: Full-Time

Salary: As per Market Standards

Experience: 1–3 Years

About the Role

Kingston Educational Institute (KEI) is looking for a dynamic and result-oriented Marketing Executive to strengthen its student outreach and admission initiatives in Agartala, Tripura. The ideal candidate should have excellent communication and networking skills with a passion for educational marketing and business development.

The role involves extensive field marketing, relationship building with educational stakeholders, organizing promotional activities, and achieving admission-related objectives.

Key Responsibilities

Educational Marketing & Business Development

• Promote Kingston Educational Institute's academic programs across Agartala and nearby regions.
• Generate quality admission enquiries through field marketing activities.
• Build and maintain relationships with schools, coaching centres, private tutors, career counsellors, and educational consultants.
• Identify new opportunities to increase student outreach and brand visibility.
• Coordinate with the central admissions team for lead generation and follow-up.

Field Marketing Activities

• Conduct regular visits to schools, higher secondary institutions, and coaching centres.
• Meet Headmasters, Principals, teachers, private tutors, and education influencers.
• Collect prospective student databases for admission campaigns.
• Organize seminars, career guidance sessions, and educational awareness programs.
• Participate in educational fairs, exhibitions, and admission events.

Brand Promotion

• Execute ATL and BTL marketing activities.
• Coordinate distribution of brochures, leaflets, banners, posters, and promotional materials.
• Increase institutional visibility through local marketing initiatives.
• Support digital marketing campaigns by coordinating local promotional activities.

Market Research & Reporting

• Conduct competitor analysis and market surveys.
• Submit daily visit reports and weekly MIS.
• Monitor marketing performance and suggest improvement strategies.
• Maintain records of enquiries, leads, and conversions.

Admission Support

• Assist prospective students and parents with admission-related information.
• Coordinate counselling appointments with the admissions team.
• Follow up on enquiries to maximize admissions.
• Support admission drives and institutional promotional campaigns.

Qualification

• Graduate in any discipline (Mandatory)
• Master's Degree in Marketing, Management, or a related field (Preferred)

Experience

• 1–3 years of experience in Marketing, Business Development, or Sales.
• Experience in Educational Marketing is highly preferred.
• Candidates from FMCG or Pharmaceutical Marketing backgrounds may also apply.

Preferred Candidate Profile

• Prior experience in educational institutions, universities, coaching organizations, or admission consulting.
• Good knowledge of the education market in Tripura.
• Existing network with schools, coaching centres, and educational stakeholders will be an added advantage.
• Willingness to travel extensively for field marketing activities.

Skills Required

• Educational Marketing
• Business Development
• Admission Counselling Support
• Relationship Management
• Field Marketing
• ATL & BTL Marketing
• Lead Generation
• Market Research
• Communication & Presentation Skills
• Negotiation & Networking
• MS Office (Excel, Word & PowerPoint)

Key Performance Indicators (KPIs)

• Achievement of admission enquiry targets
• Student lead generation and conversion
• Number of school and coaching centre visits
• Seminar and outreach program execution
• Brand visibility in assigned territory
• Weekly and monthly marketing reports
• Relationship development with educational stakeholders

What We Offer

• Competitive salary as per market standards.
• Performance-based incentives.
• Opportunity to work with one of Eastern India's leading educational institutions.
• Career growth and professional development.
• Dynamic and collaborative work environment.