Marketing Director

About V-Spark:

V-Spark DeepTech Ventures is Vedanta's demand-led industrial innovation platform, incubated within Vedanta and now scaling into an independent, institutionally structured platform. V-Spark systematically sources, validates, and scales startup/MSME deeptech solutions across Vedanta's industrial footprint — with 150+ startups engaged, 330+ projects and $30M+ in value unlocked to date. Beyond its core service model — funded by BU retainers and pilot fees against a $100M revenue mandate — V-Spark also takes minority equity in select startups, allowing the Group to capture financial upside from the operational insight it generates.

Location : Mumbai

ASK from the role:

• Build V-Spark's external brand and market positioning as it scales from an internal BU service into an independent, client-facing venture platform
• Drive ecosystem visibility and inbound startup pipeline — positioning V-Spark as a preferred venture-client partner against peers like BHP Ventures, Rio Tinto Ventures, and Tata's TomorrowLAB
• Own thought leadership and public narrative — conference presence, published outcomes, founder-facing content — to strengthen deal flow and startup trust
• Translate engagement outcomes into a compelling commercial narrative to support BU retainer and pilot-fee conversations with Hindustan Zinc, VAML & VOGL
• Lead marketing for V-Spark's flagship engagement events (e.g., Zinnovation, MetALverse) — partner/startup recruitment, event positioning, and post-event narrative
• Shape the go-to-market and positioning groundwork for V-Spark's future external client-facing offering
• Represent V-Spark's brand and investment story to the venture capital/startup ecosystem, supporting visibility for exits and follow-on rounds
• Drive 50–60% of V-Spark's revenue from external clients, targeting 10–15 mid-sized companies and 2–3 large accounts

Ideal Candidate Profile:

• Senior marketing leader with a track record in B2B, corporate venture, or ecosystem/brand-building roles — industrial, deep-tech, or VC/startup ecosystem exposure preferred
• Strong storytelling and content instincts, able to translate technical/operational outcomes into a credible external narrative
• Comfortable operating at the intersection of a large industrial conglomerate and a startup ecosystem
• Experience building a brand or platform from an internal/nascent stage toward external market credibility
• High collaboration skills to work closely with BU leadership, the investment team, and startup founders on messaging