Marketing CRM Sr. Analyst
Unisys · Bengaluru · onsite · Posted today
Undisclosed2–4 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Responsibilities
Qualifications / Requirements
CRM Platform Administration
- Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting.
- Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources preventing orphaned leads, broken tracking, and duplicate records.
- Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption.
- Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions.
Lead Management Funnel Optimization
- Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery while reporting on lead quality.
- Audit conversion funnels regularly to identify where prospects stall or drop off and recommend fixes.
- Partner with Field Marketing to build and refine lead scoring models that prioritize high-intent buyers.
- Create feedback loops between Sales and Marketing to continuously sharpen lead definitions and target audiences.
Reporting Insights
- Deliver performance reporting across channels, campaigns, and initiatives including targeting strategy surfacing insights and recommendations proactively.
- Evaluate performance against KPIs, using analytics to uncover trends and translate them into clear, actionable takeaways for stakeholders.
- Prepare ad hoc reports and analysis to support evolving marketing and business needs.
Strategy Engagement
- Stay current on digital and social trends, applying best practices to keep strategies effective.
- Recommend and implement tactics that strengthen customer engagement across digital channels.
Qualifications / Requirements
- BA/BS degree and 2-4 years relevant experience OR equivalent combination of education and experience
- At least 4 years experience with Salesforce CRM and 1 years experience with Account Engagement
- 2 years experience in a B2B environment
- Ringlead, Zoominfo, GTM Studio experience preferred
Sourced from naukri
Skills
Customer EngagementAutomationcrmCampaignsurfacingbsB2BAnalyticsFunnel optimizationlead managementSQLField MarketingSales And MarketingSalesAdministrationsalesforcemarketing
About Unisys
Unisys
Blue Bell
US
About
Unisys is a worldwide information technology company. We provide a portfolio of IT services, software, and technology that solves critical problems for clients. We specialize in helping clients secure their operations, increase the efficiency and utilization of their data centers, enhance support to their end users and constituents, and modernize their enterprise applications. To provide these services and solutions, we bring together offerings and capabilities in outsourcing services, systems integration and consulting services, infrastructure services, maintenance services, and high-end server technology.
Unisys India was established in 2004 in Bangalore. We have strengthened tremendously in terms of headcount and infrastructure, as well as capabilities to become an integral part of the Unisys global delivery organization. Today, we have three state-of-the-art facilities - two in Bangalore and one in Hyderabad.
At Unisys India you will see a representation from most functions of Unisys. Be it product development for Systems & Technology, application design and migration for Global Industries, service desk / enterprise computing / ITIL processes / field operations back office for GOIS or extensions of various Unisys corporate functions. We are here today because of our relentless efforts towards timely, quality and cost efficient deliveries, all meant to drive a high level of customer satisfaction at a compelling cost.
A unique blend of mature processes, high focus on tools and, above all a team of highly talented and motivated employees play a critical role in making this possible. We are poised to play an increasingly important role in Unisys journey towards predictable and profitable growth. You could be a part of this change. Imagine It. Done.
For more information, visit http://www.unisys.com
Unisys India was established in 2004 in Bangalore. We have strengthened tremendously in terms of headcount and infrastructure, as well as capabilities to become an integral part of the Unisys global delivery organization. Today, we have three state-of-the-art facilities - two in Bangalore and one in Hyderabad.
At Unisys India you will see a representation from most functions of Unisys. Be it product development for Systems & Technology, application design and migration for Global Industries, service desk / enterprise computing / ITIL processes / field operations back office for GOIS or extensions of various Unisys corporate functions. We are here today because of our relentless efforts towards timely, quality and cost efficient deliveries, all meant to drive a high level of customer satisfaction at a compelling cost.
A unique blend of mature processes, high focus on tools and, above all a team of highly talented and motivated employees play a critical role in making this possible. We are poised to play an increasingly important role in Unisys journey towards predictable and profitable growth. You could be a part of this change. Imagine It. Done.
For more information, visit http://www.unisys.com
Industries
Business DevelopmentInformation ServicesInformation TechnologyManagement Information SystemsSoftware