Marketing & Creative Generalist

Immediate joiners preferred. Candidates must be based in Mumbai.

Scale Labs is hiring a Marketing & Creative Generalist to support across content, creative execution, social media, and day-to-day marketing activities.

This is a broad, execution-focused role for someone who can take ownership of different tasks, solve problems independently, and adapt quickly to changing requirements.

Candidates must be based in Mumbai. (Full-Time, Remote). Freelancers should NOT apply.

Responsibilities:

1. Run and optimize paid campaigns on Meta Ads and Google Ads

2. Manage conversion, lead generation, and shopping campaigns

3. Set up and monitor tracking systems including Pixel, GA4, and Shopify

4. Analyze performance data and optimize campaigns for better ROI

5. Work closely with creative teams to improve ad performance

6. Coordinate with clients on campaign updates and reporting

Requirements:

1. Strong hands-on understanding of Meta Ads and Google Ads

2. Understanding of performance marketing fundamentals (ROAS, CPC, CAC, CTR)

3. Familiarity with tracking tools like Pixel, GA4, and Shopify preferred

4. Strong communication skills in English (written and verbal)

5. Comfortable handling client communication and updates

6. Execution-focused mindset with attention to detail

7. Agency experience preferred

8. Minimum 1–2 years of relevant performance marketing experience

9. Immediate joiners preferred

10. Full-time availability only

Details:

Full-time | Remote

Timings: 10 AM - 6:30 PM

Salary: 20,000