Marketing Content Specialist

Title: Content Marketing

Location: Kandivali East, Mumbai

Role Type: Full-Time - Work from Office

Salary: 40,000 to 50,000 per month (based on experience)

Experience: 3 to 4 years with hands-on experience in B2B Content marketing

Key Responsibilities:

• Content Strategy & Brand Governance: Develop content strategies, maintain brand consistency and review internal and agency content.
• Social Media: Manage content calendars, create and publish content across LinkedIn, Instagram, Facebook, X and YouTube.
• Website Management & Digital Experience: Manage website content, visuals, pages, updates and QA across WordPress/Elementor and CMS platforms.
• Landing Pages & Support: Create and optimise landing pages and campaign pages for India and EU markets.
• SEO & Content Quality Control: Review web content, fact-check, edit and manage on-page SEO elements including meta titles, descriptions and alt text.
• Photo, Video & Creative Production: Conceptualise, shoot, edit and publish photos, videos, reels and other creative assets.
• Marketing & Sales Collateral: Create and maintain portfolios, presentations, pricing guides, brochures, ebooks, banners and other marketing materials.
• Email & Direct Communications: Create newsletters and selected email communications for existing and warm audiences.
• Analytics & Performance: Monitor website and social performance using GA4, Microsoft Clarity and platform analytics.
• Team, Agency & Project Coordination: Coordinate with designers, developers, SEO teams, agencies, photographers, videographers and other external partners.

Ideal Candidate Profile: A 3 to 5-year hands-on content marketer who can independently plan, create, publish and optimise B2B content across social media, website, SEO, email, marketing collateral and all major channels, while coordinating creative and external teams.