Marketing Associate

We're hiring a Marketing Associate to join our Bengaluru team and help lead several high-visibility parts of our marketing engine: event marketing, paid advertising, and email outbound/inbound nurturing, alongside supporting our broader content program. This is a hands-on, execution-heavy role for someone who wants real ownership early in their career, not a coordinator seat. You'll work closely with our Head of Marketing and have visibility into decisions that shape how Cimba shows up in front of enterprise buyers globally.

The core responsibilities for the job include the following:

Event Research, Planning, and Management:

• Support Cimba's broader international event footprint (conferences, summits, and speaking opportunities) in partnership with the Head of Marketing, from research through on-the-ground execution.
• Research and identify relevant industry conferences, summits, and speaking opportunities for Cimba's executives, and manage speaker submission applications and deadlines.
• Plan and execute hosted events (breakfasts, lunches, dinners, and small-format gatherings) for target accounts and prospects, including venue sourcing, guest list coordination, logistics, and on-site execution.
• Manage event budgets and post-event reporting on attendance, engagement, and pipeline impact.

Email Outbound and Nurture:

• In support of the SDR team, help manage outbound sequences through Amplemarket and inbound nurture through Instantly (to be clarified CRM in the future), including sequence setup, monitoring, and optimization.
• Partner with the Head of Marketing and Sales on messaging, cadence, and targeting for outbound campaigns.
• Track and report on reply rates, engagement, and pipeline contribution from email programs.

Content Marketing and Management:

• Create video assets to utilize on the website and social media.
• Support the development of blog content and social media promotions (coordinating with internal subject matter experts to source and shape content ideas), as well as sales enablement materials as needed.
• Help maintain content calendars and ensure consistency with Cimba's brand voice and positioning.

Paid Advertising Management:

• Own day-to-day monitoring and optimization of PPC campaigns (primarily LinkedIn Ads and additional platforms as our program expands, such as Google Ads, Meta, X, etc. ).
• Partner with the Head of Marketing on campaign planning, budget pacing, targeting, and testing strategy.
• Build and iterate on ad creative assets (copy and visuals) in partnership with design tools/resources.
• Report on campaign performance and translate data into clear optimization recommendations.

Requirements:

• 2-5 years of experience in a marketing role with direct, hands-on PPC/ad platform experience required; bonus points for experience across Google, LinkedIn, Meta/Facebook/Instagram, YouTube, X, or beyond.
• Demonstrated experience creating ad assets (copy and basic visual/creative direction), not just managing budgets. Bonus points for video asset creation.
• Experience planning or supporting in-person events, conferences, or client-facing gatherings.
• Comfort with (or willingness to learn) outbound sales engagement tools like Amplemarket.
• Strong writing skills and comfort producing or editing content for a professional B2B audience.
• Highly organized, comfortable managing multiple workstreams and deadlines at once.
• Excellent communication skills, both written and verbal.

Bonus Points:

• Experience in B2B SaaS or enterprise tech marketing.
• Comfortable creating graphic and video assets for ad campaigns and other use cases.
• Experience working with influencers in the tech realm.
• Located in or near Bengaluru, so you can work in the office with your colleagues on occasion.