Market Deployment & Adoption Manager

We are seeking a Market Deployment & Adoption Manager to join the Delivery, Deployment & Adoption capability within Haleon's Commercial Digital Services organisation. Based in India, this role is responsible for leading the successful deployment, adoption, and value realization of digital products and capabilities across global markets.

Operating at the intersection of product delivery teams, market leadership, commercial stakeholders, and change management specialists, the Manager plays a pivotal role in ensuring digital solutions are effectively embedded into business processes and ways of working. The role is accountable for developing adoption strategies, managing deployment readiness, mitigating adoption risks, and ensuring markets realise measurable business outcomes from digital investments.

The successful candidate will provide leadership across multiple deployment initiatives, partnering with market teams, product squads, Value Assurance teams, and senior stakeholders to drive adoption at scale. This role requires a blend of strategic thinking, operational execution, change leadership, data-driven decision making, and stakeholder influence.

This position is critical to accelerating Haleon's digital transformation by ensuring markets not only deploy new capabilities successfully but also achieve sustained behavioural change and business value.

Key Responsibilities:

• Lead the deployment and adoption strategy for digital products and capabilities across multiple markets and business functions.
• Partner with market stakeholders, Product Managers, Deployment Leads, and Value Assurance teams to develop and execute market-specific adoption plans.
• Establish deployment governance, success measures, and escalation processes to proactively manage adoption risks and dependencies.
• Ensure market readiness activities are completed successfully and aligned to deployment timelines, business priorities, and operational constraints.
• Drive consistency in deployment and adoption practices across markets while allowing for local market requirements and nuances.
• Own the measurement and reporting of adoption, utilisation, engagement, and behavioural change outcomes for deployed solutions.
• Develop and oversee dashboards, performance scorecards, and executive reporting that provide visibility to adoption performance and business impact.
• Analyse adoption trends and usage patterns to identify opportunities, risks, and areas requiring intervention.
• Establish leading indicators and success metrics that enable early identification of at-risk markets and deployment challenges.
• Provide actionable recommendations to senior stakeholders based on quantitative data and qualitative feedback.
• Lead change, communication, and adoption activities that support successful market transitions and behavioural change.
• Ensure deployment plans include effective stakeholder engagement, communications, learning, and enablement strategies.
• Coordinate adoption activities across concurrent initiatives to minimise change saturation and conflicting demands on markets.
• Partner with change specialists and market teams to develop targeted interventions that increase user engagement and capability uptake.
• Champion user-centric approaches that improve the effectiveness and sustainability of digital adoption efforts.
• Build strong relationships with market leadership teams and key business stakeholders to understand priorities, challenges, and adoption barriers.
• Act as a trusted advisor to markets on deployment readiness, adoption performance, and value realization opportunities.
• Facilitate governance forums, deployment reviews, and stakeholder discussions to ensure alignment and effective decision making.
• Influence senior stakeholders to drive accountability for adoption outcomes and ensure business ownership of change initiatives.
• Escalate and resolve deployment and adoption challenges that may impact business outcomes or programme objectives.
• Ensure adoption strategies are aligned with business value targets and expected benefits from digital investments.
• Monitor adoption performance against value KPIs and identify areas of value leakage or underperformance.
• Partner with Value Assurance teams to define corrective actions and intervention plans where benefits are not being realised.
• Lead continuous improvement efforts by capturing lessons learned and embedding best practices across deployments.
• Drive feedback loops between markets, deployment teams, and product squads to improve future releases and deployment approaches.
• Provide leadership, coaching, and direction to analysts, deployment specialists, or project resources supporting deployment and adoption activities.
• Foster a culture of continuous improvement, collaboration, customer focus, and data-driven decision making.
• Contribute to the development of deployment, adoption, and change management capabilities across the organisation.
• Support the evolution of standards, methodologies, tools, and frameworks that strengthen Haleon's deployment and adoption maturity.

Qualifications & Experience:

Basic Qualifications:

• Significant experience leading deployment, adoption, change management, or business transformation initiatives within digital or technology-enabled programmes.
• Proven experience managing complex stakeholder relationships across global markets and cross-functional teams.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights and strategic recommendations.
• Demonstrated experience leading adoption and behavioural change initiatives that drive measurable business outcomes.
• Experience influencing and communicating effectively with senior business and technology stakeholders.
• Strong programme coordination, governance, and risk management capabilities.

Preferred Qualifications:

• Experience leading large-scale global digital transformation or deployment programmes.
• Experience within consumer healthcare, healthcare, FMCG, or related industries.
• Knowledge of behavioural science, organisational change management, and user adoption methodologies.
• Experience with adoption analytics and business intelligence tools such as Power BI, Tableau, or similar platforms.
• Familiarity with Agile delivery models, product operating models, and value realization frameworks.
• Experience leading or mentoring team members within a deployment, adoption, or transformation environment.