Manager

Job Description

Tech Mahindra is looking for an experienced Content marketing lead to take our content marketing to the next level. Your responsibilities will include deeply understanding our target audience, defining our global content roadmap, and working with our content ecosystem – internal and external – to execute the roadmap. You will work with stakeholders in developing and activating high quality content that informs, educates and converts, aligned to the customer lifecycle.

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with Tech Mahindra's marketing goals and target audience needs
• Drive the development of a storytelling approach that informs and engages the audience across formats (text/video), while differentiating Tech Mahindra
• Drive brand awareness, engagement and lead generation through strategic content marketing across formats. Collaborate with cross-functional teams to develop content that supports thought leadership.
• Lead the development of high-impact thought leadership reports
• Assist executive leaders on their thought leadership strategy and positioning
• Oversee and improve the content production process and workflows
• Maintain/improve standards, best practices, and templates for all content types
• Act as our editor-in-chief and continually raise the bar for the company's editorial standards. Ensure consistent brand tone of voice and messaging as per the TechM Style Guide, training content creators to get it right.
• Periodically conduct audit of existing content assets to identify gaps and prioritize content creation aligned to strategic priorities
• Utilize AI and automation tools to enhance content creation and distribution processes
• Train internal teams on best practices to scale high quality content production
• Measure, analyse and report on content performance KPIs across channels and take corrective actions where necessary

Required skills and qualifications

• Bachelor's or Master's degree in Marketing, Communications, Arts or Journalism
• 8-10 years of progressive experience as a content marketing manager, content strategist or similar role with B2B technology organizations
• Excellent writing, editing, and proofreading skills
• Strong understanding of content marketing strategies in the tech industry
• Experience using data and metrics to inform content strategies and optimize content performance
• Experience in using AI and automation for content creation and distribution
• Ability to think strategically and creatively
• Strong project management, communication, and interpersonal skills