Manager - Trade Marketing

Role Purpose:

Responsible for translating category priorities into executable regional trade plans across channels, geographies, distributors, outlets and frontline sales teams. The role drives trade scheme effectiveness, rural GTM, visibility, distributor capability, loyalty program execution, BTL activation, SFA adoption, category productivity, trade budget discipline and new product launch support.

Key Responsibilities & Deliverables:

- Trade Schemes: Design and monitor trade schemes to improve dealer participation, incremental business and outlet execution.

- GTM & Distribution: Lead rural GTM / village expansion execution with Sales; improve reach, range and sales-force effectiveness.

- Distributor & Field Capability: Build channel capability among distributors and train / coach SDEs and frontline sales teams on products, processes, schemes and trade marketing objectives.

- Visibility & Activation: Design / recommend POP, dispensers and visibility solutions; identify, monitor and review BTL activities by channel, model and category.

- SFA & Data Discipline: Ensure execution and efficacy of distributor software, handheld terminals, frontline apps and reporting routines.

- Category Productivity: Create and implement category-specific tasks to improve outlet productivity, SKU throughput and route / salesperson effectiveness.

- Loyalty Program: Act as national custodian for retail / wholesale loyalty program; track outlet-wise trends and recommend refinements with NSM / RSM.

- Market Intelligence: Track competitive pricing and trade actions; provide timely inputs to Sales, Marketing and Finance for response planning.

- Budgets & Launches: Manage TP / TPR budgets within approved governance; support new product launches through trade readiness and field coordination.

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