Manager - Product Marketing - Blockchain/Web 3.0

Product Marketing Manager - Blockchain/ Web 3.

Job Description:

We're building something audacious, something global, in the next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators, and developers first.

Our mission? To distribute participatory power to billions of people in the digital economy.

What this actually means:

- We're developing our own blockchain and the entire ecosystem to make digital infrastructure efficient, secure, and more accessible.

- We're creating products and tools for the web 3.0 world, in shape of tokenization, yield generation, and Dapps to allow users to build real-world assets into tradeable digital tokens.

- We're building a photorealistic immersive platform where creators can design immersive environments (think: next-gen Minecraft meets professional design tools).

- We're tackling the hard problem of protecting user rights, digital intellectual property rights, and protection of assets in an age of AI and instant replication. Our team is working on bleeding edge tech across blockchain, and distributed systems - with real world problem solving and common utility.

- We're taking on established paths and conventional wisdom about how the Tech and the Internet should work.

Kalp is an innovative approach offering a regulatory-compliant, decentralized and comprehensive digital public infrastructure specifically designed for the regulated tokenization and subsequent liquidity of RWAs and real-world use cases.

Kalp Studio is the Low Code Web3 development platform that empowers you to create blazing-fast, secure, and scalable decentralized applications (dApps).

Forget managing complex blockchain infrastructure - Kalp Studio handles it all, allowing you to focus on what matters: building innovative Web3 experiences.

About the Role:

As a Product Marketing Manager focused on blockchain products, your strategic thinking and go-to-market expertise will fuel adoption across enterprises, developers, and innovators in the Web3 space.

You will work closely with business, marketing, and product teams, to create impactful content and grow community engagement.

Location: Noida (WFO - 5 Days)

What will you get to do?

- Strategic Marketing: Develop and execute end-to-end product marketing strategies that align with our blockchain business goals, roadmap, and user journey.

- Web3 Market Growth: Identify untapped blockchain use cases, target verticals, and new industry segments to drive business expansion and partner opportunities.

- Customer Acquisition: Build and run lead-gen campaigns using paid ads, community growth hacks, influencer collabs, and token-focused incentive models.

- Audience Segmentation & Messaging: Analyze distinct B2B Web3 user groups (e.g., Dapp builders, DeFi founders, enterprises) to craft tailored value propositions and messaging.

- Product-Led Onboarding: Design seamless onboarding flows for B2B blockchain users through self-serve product walkthroughs, docs, and educational content.

Skills & Qualification:

- 4+ years of product marketing experience, ideally in Web3, blockchain, B2B SaaS, or early-stage tech startups.

- Solid grasp of decentralized ecosystems, token models, Dapps, and blockchain infrastructure.

- Experience in GTM planning, PLG (Product-Led Growth), and customer lifecycle marketing.

- Strong analytical skills with an ability to convert technical features into compelling stories.

- Bachelors degree in marketing, Business, or related field. MBA is a plus.

Cultural Expectations:

- Thrive in decision making in an ambiguous, fast-paced environment.

- Exhibit exceptional integrity and reliability on promise delivery.

- Collaborative and inclusive attitude.

- Value outcome driven thinking with resource optimization.

- Understand our reality.

Hiring Process:

- 3 to 4 rounds of interviews with Function, HR & senior leaders.