Manager - Performance Marketing

Company Profile

Simplotel is a Bangalore-based, Software-as-a-Service (SaaS) company helping over 3,000 hotels across 26 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a 'Shopify for Hotels', was founded in October 2013 and is funded by Go-MMT - India's largest Online Travel Agency.

-Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India. (https://www.startupindia.gov.in/nsa2021results/travel.html)

Position: Manager - Performance Marketing

We are looking for a Performance Marketing Manager to manage paid campaigns across a portfolio of hotel accounts, covering Google Ads, Google Hotel Ads (GHA), and metasearch platforms. The role involves strategically structuring campaigns, managing budgets, and using data-driven optimisation and A/B testing to improve performance. You will be responsible for tracking campaign performance, building automated monitoring systems, and identifying opportunities to maximise ROAS, minimise CPL, and drive profitability for our clients.

Responsibilities

- Manage paid campaigns across a portfolio of hotel accounts on Google Ads, Google Hotel Ads (GHA), and metasearch platforms to drive direct bookings.

- Design campaign structures, targeting, bidding strategies, and budget allocations based on each hotel's business objectives, market dynamics, and growth potential.

- Analyse performance trends, conduct A/B tests, and translate findings into actionable changes to improve campaign outcomes.

- Build automated tracking, monitoring, and reporting systems to ensure performance visibility and enable timely interventions.

- Manage advertising budgets across accounts, identifying opportunities to improve profitability, increase returns, and scale successful campaigns.

- Own account performance and delivery, identifying growth opportunities and providing actionable recommendations to improve business outcomes for hotel clients.

Skills required

- 6 - 8 years of experience in performance marketing or PPC, with strong hands-on expertise in Google Ads.

- Strong knowledge of Google Ads, Google Hotel Ads (GHA), and metasearch advertising; hospitality or e-commerce experience is an advantage.

- Proficiency in GA4, Google Tag Manager, conversion tracking, Excel, and performance reporting.

- Expertise in campaign structuring, budget planning, bid optimisation, keyword research, A/B testing, and performance forecasting.

- Strong analytical and commercial acumen, with the ability to translate campaign data into decisions that improve ROAS, reduce CPL, and drive profitability.

- Excellent account management, communication, and stakeholder management skills, with the ability to manage multiple client portfolios independently.