Manager - Media Marketing
Swiggy · Bengaluru · onsite · Posted 3d ago
Undisclosed6–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Description
Roles and Responsibilities:
- Define and own the overall media strategy across paid brand media channels for Instamart along with the media agency
- Plan and execute OOH, innovation, activations and BTL campaigns
- Assist in translating business objectives into integrated media plans across Digital, TV, print, OOH, radio, and emerging platforms.
- Oversee annual and quarterly media planning and budget allocation.
- Ensure seamless execution of media campaigns across all platforms.Monitor performance and optimize media spends to maximize ROI and lead post-campaign analysis and insights to inform future strategies.
- Collaborate closely with creative, marketing, growth, category, and insights teams.
- Manage relationships with media vendors, publishers, platforms, and agency partners.
- Negotiate rates, partnerships, and value-added opportunities.
- Stay updated on media trends, platform changes, and industry best practices. Qualifications
Preferred Candidate:
- An experienced media professional, having worked for atleast 6-7 years in an agency/brand media team. Experience in OOH/Activations would be an advantage
- Good to have experience in managing digital and traditional media planning and execution
- Ability to manage large budgets and complex campaigns
- Deep understanding of media metrics, attribution and ROI measurement
- Excellent communication and presentation skills. Strategic thinking with strong analytical and problem solving skills
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Campaignmedia planningMedia StrategyMedia MarketingmarketingStrategic Thinking
About Swiggy
Swiggy
Internet
4.5k+
employees
2014
12 years old
Bangalore,Karnataka
India
About
Restaurant aggregator and food delivery platform
Industries
InternetLogistics
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5,592 reviews
3.7/ 5
Culture
3.5
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Work-life
3.5
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