Manager - Marketing /B2B Demand Generation

Marketing Manager at Nexsales (US - B2B MarTech)

Location: Dadar (E) / Wadala

Days: Mon - Fri

Time: 11:30 AM - 8:30 PM

The Opportunity

We are looking for a Marketing Manager who can bring greater ownership, rigor and consistency to our outbound demand - generation engine.

You will sit at the intersection of leadership and execution - owning campaign performance, managing a team of Campaign Managers, and ensuring campaigns move from launch to measurable outcomes.

This is a hands - on role for someone who enjoys working with high - volume B2B campaigns, numbers, teams and execution. You will be expected to challenge what isn't working, drive corrective action and continuously raise the execution bar.

In This Role, You'll Get To Own

1. Campaign Execution & Performance:

- Own the execution and performance of outbound campaigns across Nexsales' client accounts and verticals, with accountability for quality, timelines, lead outcomes, and funnel performance.

- Use campaign data to identify gaps early and drive corrective action that improves conversion and campaign effectiveness.

2. Outbound Growth:

- Lead high - volume B2B campaigns across email, LinkedIn, ABM and other relevant channels.

- Refine ICPs, target accounts, messaging and sequencing to generate qualified leads and pipeline.

3. Team Leadership:

- Manage and coach Campaign Managers, setting clear expectations for accountability and execution quality.

- Challenge the team to improve performance and take ownership of outcomes.

4. Cross - Functional Execution:

- Partner with Sales, Marketing, Data and Operations to translate business needs and campaign feedback into effective execution.

5. GTM & Thought Leadership:

- Share market and campaign insights to strengthen GTM approaches across verticals.

- Evaluate pipeline contribution and campaign ROI to identify opportunities for growth and better resource allocation.

- Develop playbooks and best practices to scale successful campaigns.

What You'll Need to Succeed:

- MBA in Marketing (full - time).

- 4 - 8 years of experience in B2B demand generation, outbound marketing, ABM, lead generation or campaign management.

- Hands - on experience running high - volume B2B outbound campaigns.

- Strong numerical and analytical skills, with an understanding of campaign metrics, funnel conversion and pipeline.

- Experience managing or mentoring campaign teams.

- High ownership, execution discipline and the ability to challenge assumptions and drive improvements.

- Working knowledge of HubSpot, Salesforce, LinkedIn and 6sense/Bombora.

- Exposure to AI tools such as Claude/Cowork is an advantage.