Manager - Growth Marketing/Performance Marketing

Job Description: Growth Manager - MobiKwik

Location: Gurgaon

Department: Marketing / Growth

Experience: 7+ years

We are seeking a Growth Manager who will be responsible for driving user acquisition, engagement, and retention across MobiKwik's products. You will use data, experimentation, and creativity to build and scale high-impact growth initiatives that align with our business objectives.

Key Responsibilities:

- Own and execute strategies for user acquisition, activation, and retention

- Design and run performance marketing campaigns across digital channels (Google, Meta, programmatic, affiliates, etc.)

- Drive growth experiments (A/B testing, referral programs, gamification)

- Improve conversion rates across the funnel - from sign-up to transactions

- Use data to track key growth metrics (CAC, LTV, churn, engagement, DAU/MAU)

- Collaborate with product, engineering, and analytics teams to drive growth-centric changes

- Identify and scale partnerships and integrations to increase user base

- Own retention and reactivation campaigns via push, email, and in-app journeys

- Work closely with finance and BI teams to ensure campaign ROI and attribution accuracy

Requirements:

- 7+ years of experience in a growth, digital marketing, or product-led role

- Strong knowledge of digital marketing platforms, campaign optimization, and analytics

- Hands-on experience with tools like Google Analytics, Appsflyer, Mixpanel, Firebase

- Excellent understanding of user behavior, funnel optimization, and cohort analysis

- Strong analytical mindset; comfortable with SQL, Excel, dashboards

- Experience in a fintech, e-commerce, or B2C startup environment is a plus

- Ability to thrive in a fast-paced, data-driven, and cross-functional environment

Preferred Skills:

- Prior experience in UPI, wallet, or digital payments

- Understanding of growth loops, virality, and network effects

- Familiarity with lifecycle marketing, CRM tools (e.g., CleverTap, MoEngage)

- Strong communication and project management skills

Why Join MobiKwik?

- Work with a fast-paced and innovative team in one of India's leading fintech companies.

- Be a part of a company that is transforming digital payments and financial services.