Manager - Channel Development - Modern Trade - FMCG

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy:

- 1. Measure Channel performance and recommend remedial actions - share gain strategy along with Brand teams, KAMs & Sales Teams

- 2. Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies

- 3. Develop and drive Open Format Outlet strategy

- 4. Manage various planned activities and ensure compliance to marketing budget and schedule

- 5. Evaluate performance of point of sale activities to recommend improvements

- 6. Drive Technology initiatives for the channel

- 7. Streamline current processes and ensure error free transactions

Demand Planning & Facilitating Promo Planning:

- 1. Robust Forecasting process based on inputs and constraints

- 2. Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising:

- 1. Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar

- 2. Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Education Qualification:

Graduate + MBA (full time) is mandatory for this role.

Knowledge & Experience:

- 1. 6 - 8+ years of experience in Sales, Network Management & Expansion

- 2. Modern Trade Experience / Exposure

- 3. Trade Marketing Experience / Exposure

- 4. Experience - FMCG / Telecom / Paints

Skills & Attitude:

- 1. Ability to influence and implement channel strategies to achieve organization's long term objectives.

- a. Ability to work under pressure and motivate

- b. Highly Motivated, with positive attitude

- 2. Specific Competencies/Skills Required:

- a. Good communication Skills & Analytical Ability

- b. Stakeholder Management

- c. Understanding of sales systems and processes

- d. Strong understanding of IT sales systems.