Lead Product Management

• Organization Context
  
  

Position Title

Product Manager, Packaging

Location:

Talegaon

Reports To

Head, Product Management

• Job Objective
• To innovate, manage and make improvement of the ACG Engineering's product throughout the product lifecycle, gathering & prioritizing product & customer requirements in such a way that ensures that the product is constantly growing to suit the customer's needs.
• Primary responsibilities
  
  

Strategic and planning

• Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
• Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
• Understanding the gap for feasibility with respect to formulation
• Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale
  
  

Functional

Core

• Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements
• Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD
• Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap
• Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing
• Accountable for Product launch and communication
• Ensuring that the product is well received by the market and performs optimally under the user conditions
  
  

Internal process

• To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference
• Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD
• Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP's of the Product
• Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material
• Ensure proper Pharma related documentation and certification as per regulatory guidelines
• Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product
• Key Result Areas
• New customer acquisition
• Existing customer retention
• Customer feedback on product features
• Time to successful of launch of new product variants or features
• Key Interfaces
  
  

Internal Interfaces

External Interfaces

• Zonal Sales Heads
• Project Management Office (Product launch prioritisation and planning)
• Application Engineering Heads (Product feature changes and approvals)
• NPD Heads (Product launches, Product feature changes and approvals)
• Marketing Head (marketing communication support)
• ACG Engineering Customers .
• Third party vendors , e.g. market research firms
• Competency
  
  

Technical Competency – T Compass

Leadership Competency – L Compass

Competency

Level

Competency

Level

Understanding of Product

Intermediate

Problem Solving

Intermediate

Understanding of Product Management

Intermediate

Innovation

Intermediate

Drive for Consistent Results

Intermediate

Quality and Service Orientation

Advanced

Cross Functional Team Working

Advanced