Lead - Marketing
Frankfinn Institute of Air Hostess Training · Gurugram · onsite · Posted 10d ago
About a minute. You'll make an account on the way through.
About this role
Location:
Frankfinn Head Office - Gurgaon
Job Responsibilities:
- Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
- Should have excellent experience in generating quality leads to drive business.
- Minimum 8 years of hands-on experience in managing digital performance campaigns.
- Should have formulated and implemented digital campaigns PAN India.
- Must be highly skilled in digital content creation.
- Experience in SEO, SMO, etc.
- Experience in Reputation Management on social media platforms - FB, Glassdoor, Mouthshut, etc.
- Design and implement a PAN India ATL strategy - outdoor, print, hoardings, radio, and TV.
- Must have an excellent understanding of aesthetics and creative aspects in releasing print ads.
- Must have good exposure in releasing Radio and TV ads.
- Must have good experience in developing and updating all promotional materials, including sales aids, brochures, posters, standees, signage, etc.
- Run BTL Campaigns.
- Guaranteeing the quality of all branding materials according to specifications.
- Manage Creative, Digital, and PR Agencies, etc.
- Monitor competition activities and develop suitable strategies.
- Coordinate blog writer, social calendars, influencer partnerships, and affiliate programs.
- Analyze market trends, customer insights, and competitive landscape to inform strategy.
- Identify new market segments and growth opportunities.
- Track KPIs, optimize campaign performance, and report marketing ROI to leadership.
Minimum Education:
Education - MBA - Marketing / Advertising / Mass Communication from a reputed Institute.
Work Experience: 13 years - 18 Years
Age Range: 35 years - 45 Years
Gender: Female/Male
Industry Exposure Required:
14 to 18 years of practical experience managing core marketing activities, including social and digital marketing.
Functional Reporting: COO
Administrative Reporting: COO
IT Knowledge/ Other Competencies: Basic Computer Knowledge
Travel: Must be open
Salary: 40 - 50 LPA
Sourced from iimjobs
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About Frankfinn Institute of Air Hostess Training
Frankfinn Institute of Air Hostess Training
Education & Training
1.6k+
employees
1993
33 years old
Gurgaon/Gurugram, Haryana
US
₹4.2L PA avg
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