Lead Generation Specialist

Company Description Khashsoft is a trusted provider of custom software development and end-to-end IT solutions, headquartered in Noida, Uttar Pradesh, India. The company serves clients across diverse industries, with specialized expertise in legal, finance, and education sectors. Khashsoft delivers tailored software solutions that streamline operations, improve efficiency, and support digital transformation initiatives. Its core services span custom software development, support and maintenance, IT and integration services, technical consulting, and cross-platform implementation. By combining deep industry knowledge with strong technical capabilities, Khashsoft provides innovative, reliable, and scalable solutions that address evolving business needs.
Role Description This is a full-time remote role for a Lead Generation Specialist. The Lead Generation Specialist will identify, research, and qualify new business leads across target markets and industry segments. In this role, the specialist will build and maintain prospect lists, engage potential clients through calls, emails, and messaging platforms, and schedule discovery meetings for the sales team. The role includes collaborating with sales and marketing to refine outreach strategies, tracking lead activity in CRM tools, and preparing regular reports on lead pipelines and conversion metrics. The specialist will also gather market intelligence, analyze client needs, and provide feedback that helps improve targeting and messaging.
Qualifications

• Ability to identify and manage New Leads and perform effective Lead Generation activities across multiple channels.
• Strong Communication skills for engaging prospects, presenting value propositions, and coordinating with internal teams.
• Understanding of Sales processes, including prospect qualification, pipeline management, and handoff to sales representatives.
• Proficiency in Research to analyze markets, industries, and potential clients, and to gather accurate contact and company information.
• Experience with CRM or lead management tools and basic data entry and reporting skills.
• Strong organizational and time management abilities, with attention to detail and follow-through.
• Comfort working independently in a remote environment and collaborating virtually with distributed teams.
• Prior experience in B2B lead generation, IT services, or software solutions is preferred.
• Bachelor's degree in business, marketing, communication, or a related field, or equivalent practical experience.