Lead Generation Executive

. Key Responsibilities 

1. Cold Calling & Prospecting 

• Make outbound B2B calls to prospective customers across target industries and geographies. 
• Introduce Sandhata Technologies and communicate our technology capabilities effectively. 
• Engage CXOs, Business Heads, IT Heads, Engineering Heads, Digital Transformation Heads and other relevant decision-makers. 
• Understand prospect requirements and identify potential business opportunities. 
• Handle objections and confidently communicate the value proposition. 
• Follow up with prospects through calls, email and LinkedIn. 

2. Lead Generation 

• Research target companies and identify relevant accounts and decision-makers. 
• Generate new leads through cold calling, LinkedIn, Sales Navigator, ZoomInfo, Apollo and other prospecting platforms. 
• Qualify leads based on business need, technology environment, budget, authority and potential project timelines. 
• Schedule qualified meetings for the Sales / Business Development team. 
• Maintain a healthy pipeline of prospects and follow-ups. 

3. CRM & Reporting 

• Maintain accurate prospect and activity information in Zoho CRM. 
• Record calls, conversations, follow-ups, meeting outcomes and next steps. 
• Maintain daily and weekly calling and lead-generation reports. 
• Ensure timely follow-up on all assigned leads. 
• Track prospects from initial contact through meeting qualification. 

4. Account Research 

• Research target accounts, their business challenges, technology landscape and ongoing initiatives. 
• Identify potential opportunities related to: 
• AI & Agentic AI 
• Hyper-Automation / RPA 
• Cloud & DevSecOps 
• Application Modernization 
• Digital Engineering 
• Low-Code / No-Code 
• Software Testing & Service Virtualization 
• IT Staffing / Engineering Services 

5. Sales Support 

• Work closely with Sales, Presales and Marketing teams to support campaigns. 
• Participate in account-based marketing and outbound campaigns. 
• Support event follow-ups and convert event contacts into sales conversations. 
• Provide feedback on prospect requirements, objections and market trends. 

Required Skills 

• Excellent verbal and written communication skills. 
• Good English communication and conversational skills. 
• Confident and comfortable speaking with senior business and technology professionals. 
• Strong persuasion, listening and objection-handling skills. 
• Ability to conduct effective cold calls without being overly scripted. 
• Good research and analytical skills. 
• Strong follow-up and relationship-building skills. 
• Target-oriented and self-motivated. 
• Ability to work independently as well as with the sales team. 

Preferred Skills 

• Experience in B2B IT / Technology / SaaS / Software Services lead generation. 
• Familiarity with CRM tools such as Zoho CRM. 
• Experience with LinkedIn Sales Navigator, ZoomInfo, Apollo or similar prospecting tools. 
• Understanding of IT services and technology terminology. 
• Experience engaging international prospects, particularly UK, US, Europe or Middle East markets. 

Key Performance Indicators (KPIs) 

• Number of quality outbound calls per day. 
• Number of meaningful conversations with prospects. 
• New accounts / contacts identified. 
• Qualified leads generated. 
• Meetings / discovery calls scheduled. 
• Meeting-to-opportunity conversion. 
• Follow-up completion rate. 
• CRM data accuracy and activity tracking. 
• Pipeline contribution. 

Ideal Candidate 

The ideal candidate is someone who: 

• Enjoys speaking with new people. 
• Is comfortable making high-volume B2B calls. 
• Can handle rejection positively and continue prospecting. 
• Has a strong desire to build a career in Sales / Business Development. 
• Is curious about technology and willing to learn IT services. 
• Is disciplined about follow-ups and CRM updates. 
• Is driven by measurable targets and results. 

Career Growth 

Successful candidates will have the opportunity to grow into roles such as: 

Cold Calling Executive Lead Generation Executive Business Development Executive Business Development Manager Account / Sales Manager 

Education 

Bachelor's degree in any discipline. Candidates with strong communication skills and a passion for sales are encouraged to apply.